{"id":42906,"date":"2025-06-04T12:05:40","date_gmt":"2025-06-04T10:05:40","guid":{"rendered":"https:\/\/www.delfi.com\/?post_type=solutions&#038;p=42906"},"modified":"2026-02-24T16:49:48","modified_gmt":"2026-02-24T15:49:48","slug":"qr-codes-auf-elektronischen-regaletiketten","status":"publish","type":"solutions","link":"https:\/\/www.delfi.com\/de\/losungen\/qr-codes-auf-elektronischen-regaletiketten","title":{"rendered":"QR-Codes auf elektronischen Regaletiketten"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1684238198949{margin-bottom: 40px !important;background-color: #cdebf0 !important;}&#8221; el_class=&#8221;.bg-gradient&#8221;][vc_column width=&#8221;1\/2&#8243;]<div class=\"porto-ibanner interactive-banner-wrap-07dd21040fa50768c9d370ae74e47015\" style=\"min-height:520px;\"><div class=\"porto-ibanner-desc no-padding d-flex\"><div class=\"container\"><div class=\"porto-ibanner-container\"><div class=\"porto-ibanner-layer wpb_custom_2c5109c031829f9c54153ed0e6239ff6 banner-pos-e29e2bb670c33bb4ed0760587824bf04\">[vc_custom_heading text=&#8221;Machen Sie Ihr Einkaufserlebnis noch intelligenter&#8221; font_container=&#8221;tag:h2|font_size:1.16875em|text_align:left|color:%23777777|line_height:29px&#8221; use_theme_fonts=&#8221;yes&#8221; letter_spacing=&#8221;1.87px&#8221; css=&#8221;.vc_custom_1683025185452{margin-top: -21px !important;margin-bottom: 7px !important;}&#8221;][vc_custom_heading text=&#8221;QR-Codes auf elektronischen Regaletiketten&#8221; font_container=&#8221;tag:h1|font_size:3.25em|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; font_weight=&#8221;700&#8243; letter_spacing=&#8221;2.6px&#8221; css=&#8221;.vc_custom_1771580050636{margin-top: 20px !important;margin-bottom: 20px !important;}&#8221; css_params=&#8221;&#8221;]<div class=\"porto-u-heading  wpb_custom_b6e661741bcb89f18dc4326ad91e1ec6 porto-u-ad87e2eaf3f9c495180fe0156ddf3eb0  vc_custom_1745851599920\"><div class=\"porto-u-main-heading\"><h2   style=\"color:#222529;\">Direkter Zugriff mit einem Scan<\/h2><\/div><style>.porto-u-ad87e2eaf3f9c495180fe0156ddf3eb0.porto-u-heading{text-align:left}<\/style><\/div><style>.banner-pos-e29e2bb670c33bb4ed0760587824bf04 {left:7%;right: unset;bottom:35%; top: unset;}<\/style><\/div><\/div><\/div><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div class=\"porto-carousel owl-carousel has-ccols ccols-xl-1 ccols-lg-1 ccols-md-1 ccols-sm-1 ccols-1 wpb_custom_c3f0453998b786a32b00d1784ee9c24d\" data-plugin-options=\"{&quot;themeConfig&quot;:true,&quot;stagePadding&quot;:0,&quot;margin&quot;:0,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mouseDrag&quot;:false,&quot;touchDrag&quot;:false,&quot;autoplayTimeout&quot;:4000,&quot;autoplayHoverPause&quot;:false,&quot;items&quot;:1,&quot;xl&quot;:1,&quot;lg&quot;:1,&quot;md&quot;:1,&quot;sm&quot;:1,&quot;xs&quot;:1,&quot;nav&quot;:false,&quot;dots&quot;:false,&quot;animateIn&quot;:&quot;&quot;,&quot;animateOut&quot;:&quot;&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;center&quot;:false,&quot;video&quot;:false,&quot;lazyLoad&quot;:false,&quot;fullscreen&quot;:false}\">[vc_single_image image=&#8221;42911&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221; css_params=&#8221;&#8221;][vc_single_image image=&#8221;42912&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221; css_params=&#8221;&#8221;]<\/div>[\/vc_column][\/vc_row][vc_row wrap_container=&#8221;yes&#8221;][vc_column css=&#8221;.vc_custom_1686827141420{margin-top: 40px !important;margin-bottom: 40px !important;}&#8221;][vc_column_text css=&#8221;&#8221; css_params=&#8221;&#8221;]<\/p>\n<h2>QR-Codes auf elektronischen Regaletiketten (ESL)<\/h2>\n<p>Integrierte QR-Codes auf Ihren elektronischen Regaletiketten (ESL) er\u00f6ffnen sowohl den Kunden als auch dem Ladenpersonal eine Welt voller neuer M\u00f6glichkeiten. Mit einem einzigen Scan k\u00f6nnen Sie die Kluft zwischen dem physischen Gesch\u00e4ft und der digitalen Welt \u00fcberbr\u00fccken.<\/p>\n<h4>Mit QR-Codes k\u00f6nnen Kunden:<\/h4>\n<ul style=\"padding-left: 20px; margin-top: 10px;\">\n<li>Zugriff auf erweiterte Produktbeschreibungen und technische Spezifikationen<\/li>\n<li>Bestellen Sie Artikel online, wenn sie im Gesch\u00e4ft nicht mehr vorr\u00e4tig sind<\/li>\n<li>Melden Sie sich direkt vom Regal aus f\u00fcr Kundenclubs an<\/li>\n<li>Erhalten Sie personalisierte Angebote und Rabatte<\/li>\n<li>Lesen Sie Nutzerbewertungen oder sehen Sie sich Produktdemonstrationen auf Video an<\/li>\n<li>Sehen Sie den Lagerbestand in anderen Gesch\u00e4ften oder online<\/li>\n<\/ul>\n<p>QR-Codes auf ESL machen es einfach, Kunden auf interaktive Weise anzusprechen &#8211; und liefern gleichzeitig wertvolle Daten und Erkenntnisse f\u00fcr das Gesch\u00e4ft.<\/p>\n<h4>Vorteile:<\/h4>\n<ul style=\"padding-left: 20px; margin-top: 10px;\">\n<li>Steigert die Kundenbindung und -erfahrung<\/li>\n<li>Unterst\u00fctzt Omnichannel-Strategien<\/li>\n<li>Optimieren Sie die Bestandsverwaltung und reduzieren Sie Umsatzverluste<\/li>\n<li>Schaffen Sie mehrere Ber\u00fchrungspunkte mit dem Kunden (z.B. App-Downloads, Newsletter-Anmeldungen)<\/li>\n<li>F\u00e4higkeit, Links und Inhalte dynamisch zu aktualisieren<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; conditional_render=&#8221;%5B%7B%22value_role%22%3A%22administrator%22%7D%5D&#8221; css_params=&#8221;&#8221; css=&#8221;.vc_custom_1745851521977{margin-bottom: 10px !important;padding-top: 10px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Praktische Beispiele f\u00fcr die Verwendung&#8221; font_container=&#8221;tag:h2|font_size:2em|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; font_weight=&#8221;700&#8243;][vc_custom_heading text=&#8221;Wie QR-Codes direkt aus dem Regal einen zus\u00e4tzlichen Wert schaffen:&#8221; font_container=&#8221;tag:p|font_size:1.1em|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; font_weight=&#8221;500&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243; animation_type=&#8221;fadeIn&#8221;]<div class=\"porto-sicon-box text-start image-box  wpb_custom_042f48795948e2666cdf5e327a43000f style_1 top-icon\"><div class=\"porto-sicon-top\"><div class=\"porto-just-icon-wrapper porto-sicon-img  porto-icon-9f5d1cfb45d27d96b50bf473aebba227\" style=\"font-size: 400px;\"><img loading=\"lazy\" decoding=\"async\" class=\"img-icon\" alt=\"\" src=\"https:\/\/www.delfi.com\/wp-content\/uploads\/2025\/05\/DSC2746-scaled.jpg\" width=\"2048\" height=\"1367\" title=\"\"><\/div><\/div><div class=\"porto-sicon-header\"><p style=\"color:#474747;\">Leiten Sie Kunden direkt zu Produktseiten, Videos oder Anleitungen weiter.<\/p><\/div> <!-- header --><div class=\"porto-sicon-description\" style=\"\">Machen Sie es Ihren Kunden leicht, mit einem einzigen Scan auf detaillierte Produktdaten oder Anleitungsvideos zuzugreifen.<\/div> <!-- description --><\/div><!-- porto-sicon-box -->[\/vc_column][vc_column width=&#8221;1\/3&#8243; animation_delay=&#8221;250&#8243; animation_type=&#8221;fadeIn&#8221;]<div class=\"porto-sicon-box text-start image-box  wpb_custom_042f48795948e2666cdf5e327a43000f style_1 top-icon\"><div class=\"porto-sicon-top\"><div class=\"porto-just-icon-wrapper porto-sicon-img  porto-icon-9f5d1cfb45d27d96b50bf473aebba227\" style=\"font-size: 400px;\"><img loading=\"lazy\" decoding=\"async\" class=\"img-icon\" alt=\"\" src=\"https:\/\/www.delfi.com\/wp-content\/uploads\/2025\/05\/Billede-beskaret-scaled.jpg\" width=\"2048\" height=\"1367\" title=\"\"><\/div><\/div><div class=\"porto-sicon-header\"><p style=\"color:#474747;\">QR-Codes erm\u00f6glichen die Bestellung direkt von der Regalkante aus.<\/p><\/div> <!-- header --><div class=\"porto-sicon-description\" style=\"\">Ist der Artikel nicht auf Lager? Mit QR-Codes kann der Kunde das Produkt ganz einfach online \u00fcber sein Mobiltelefon bestellen.<\/div> <!-- description --><\/div><!-- porto-sicon-box -->[\/vc_column][vc_column width=&#8221;1\/3&#8243; animation_delay=&#8221;500&#8243; animation_type=&#8221;fadeIn&#8221;]<div class=\"porto-sicon-box text-start image-box  wpb_custom_042f48795948e2666cdf5e327a43000f style_1 top-icon\"><div class=\"porto-sicon-top\"><div class=\"porto-just-icon-wrapper porto-sicon-img  porto-icon-9f5d1cfb45d27d96b50bf473aebba227\" style=\"font-size: 400px;\"><img loading=\"lazy\" decoding=\"async\" class=\"img-icon\" alt=\"\" src=\"https:\/\/www.delfi.com\/wp-content\/uploads\/2025\/05\/DSC3477-scaled.jpg\" width=\"2048\" height=\"1367\" title=\"\"><\/div><\/div><div class=\"porto-sicon-header\"><p style=\"color:#474747;\">St\u00e4rken Sie die Loyalit\u00e4t Ihrer Kunden mit der Anmeldung zu einem Kundenclub und dessen Verfolgung.<\/p><\/div> <!-- header --><div class=\"porto-sicon-description\" style=\"\">Verwenden Sie QR-Codes, um Kunden in Ihre Treueprogramme einzuschreiben und ihr Verhalten zu verfolgen, um relevantere Werbeaktionen anzubieten.<\/div> <!-- description --><\/div><!-- porto-sicon-box -->[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<br \/>\n<div class=\"porto-block\" data-id=\"28857\"><div class=\"container-fluid\"><style>.vc_custom_1758012785736{margin-bottom: -120px !important;padding-top: 25px !important;padding-bottom: 70px !important;background-image: url(https:\/\/www.delfi.com\/wp-content\/uploads\/2023\/11\/Kontakt-os-Banner-vs-storre-1.jpg?id=61677) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}div.wpforms-container-full .wpforms-field-label {\r\n    color:#ffffff!important;\r\n}\r\ndiv.wpforms-container-full .wpforms-field-label-inline, .wp-core-ui div.wpforms-container-full .wpforms-field-label-inline {\r\n    color: 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Mit einem einzigen Scan k\u00f6nnen Sie die Kluft zwischen dem physischen Gesch\u00e4ft und der digitalen Welt \u00fcberbr\u00fccken. <\/p>\n","protected":false},"author":1,"featured_media":43767,"parent":0,"template":"","format":"standard","meta":{"_acf_changed":false,"cybocfi_hide_featured_image":"","footnotes":""},"tags":[433],"solution":[233],"solution_category":[],"class_list":["post-42906","solutions","type-solutions","status-publish","format-standard","has-post-thumbnail","hentry","tag-breece-feature","solution-breece-system-features"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.delfi.com\/de\/wp-json\/wp\/v2\/solutions\/42906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.delfi.com\/de\/wp-json\/wp\/v2\/solutions"}],"about":[{"href":"https:\/\/www.delfi.com\/de\/wp-json\/wp\/v2\/types\/solutions"}],"author":[{"embeddable":true,"href":"https:\/\/www.delfi.com\/de\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":2,"href":"https:\/\/www.delfi.com\/de\/wp-json\/wp\/v2\/solutions\/42906\/revisions"}],"predecessor-version":[{"id":78483,"href":"https:\/\/www.delfi.com\/de\/wp-json\/wp\/v2\/solutions\/42906\/revisions\/78483"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.delfi.com\/de\/wp-json\/wp\/v2\/media\/43767"}],"wp:attachment":[{"href":"https:\/\/www.delfi.com\/de\/wp-json\/wp\/v2\/media?parent=42906"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.delfi.com\/de\/wp-json\/wp\/v2\/tags?post=42906"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/www.delfi.com\/de\/wp-json\/wp\/v2\/solution?post=42906"},{"taxonomy":"solution_category","embeddable":true,"href":"https:\/\/www.delfi.com\/de\/wp-json\/wp\/v2\/solution_category?post=42906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}