Gartencenter Zimmermann
Garden Center Zimmermann focuses on digital price tags
One of the main reasons for the Garden center Zimmermann to introduce electronic shelf labels was the speed and flexibility of the software solution and the associated interface to the merchandise management system.
Especially in the area of perishable goods such as cut flowers, the flexibility of the Delfi solution significantly helps us, as reported by Store Manager Steffen Zierold. Short-term sales promotions are possible without major effort. Employees no longer need to print out and place manual price tags for promotions; instead, they trigger the new pricing through the interface of the merchandise management system using the Delfi BreeceGo solution.
"We use Delfi because it allows us to always have the current prices displayed on the goods. Especially in the area of cut flowers, we need to be able to react quickly to sell the goods within the planned time frame. We appreciate the technical support, through which questions and requests are quickly and competently resolved."
More time for customers
“Competent advice is a key asset that we want to offer our customers. For this, we need our employees. The Delfi solution enables us to create this time for our employees without neglecting all the important information about prices and product labeling,” says senior boss Wolfgang Zimmermann. With the three label sizes used (Chroma 21,29 und 42), all necessary information can be easily conveyed. “Our staff is excited about the easy operation of digital price labeling. Even new products are entered into the labeling system via the existing company smartphone,” says store manager Zierold delightedly. This clears the path for competent customer advice, which is reflected in the large number of regular customers who have been coming to us for years. “We use Delfi because it allows us to always have the current prices displayed on the goods. Especially in the area of cut flowers, we need to be able to react quickly to sell the goods within the planned time frame. We appreciate the technical support, through which questions and requests are quickly and competently resolved.”
No complex infrastructure required
The BreeceGo app from Delfi Technologies makes it easy for the team at Garden Center Zimmermann to manage its approximately 2,600 digital signs. Delfi Technologies’ solution communicates directly via the interface to the merchandise management system. Despite the structural conditions of the garden center, only 2 antennas had to be installed, through which the (price) information is transmitted to the Chroma labels via radio. Disturbances from the existing WLAN network are thus excluded. The particularity of strong sunlight due to the predominantly glass-covered sales area does not pose any problems for the labels in use. Despite the strong sunlight and reflection, the prices on the signs are always easy to read.
About Garden Center Zimmermann
Garden Center Zimmermann looks back on a tradition of over 30 years. The company was founded by Wolfgang Zimmermann, a graduate engineer in horticulture, who still leads it today as senior boss together with his son Jörg.
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