Møbelkompagniet
Møbelkompagniet strengthens its presence with a new showroom in Copenhagen
As part of a strategic focus on creating a comprehensive experience for customers across channels, Møbelkompagniet has implemented digital price tags from Delfi Technologies in its new showroom in Copenhagen.
Møbelkompagniet, one of Denmark’s most innovative furniture companies, has expanded its presence in Copenhagen with the opening of its second showroom. Møbelkompagniet actively works to stay at the forefront of the furniture trade by combining modern technology with aesthetics and quality, providing customers with a seamless experience whether they shop online or in one of the company’s showrooms.
In the new showroom, digital price tags from Delfi Technologies help reinforce the company’s position as a leading and innovative player in the furniture industry. By enhancing the synergy between online and physical stores, the digital price tags contribute positively to Møbelkompagniet’s goal of delivering a consistent and customer-oriented shopping experience.
"Our goal is to create synergy between our online and physical channels so that customers get a consistent and updated experience, no matter where they interact with our brand. The digital price tags from Delfi Technologies give us the flexibility and efficiency needed to achieve this."
Digital price tags create coherence between the webshop and showroom
By using digital price tags in both showrooms (Copenhagen and Aarhus), Møbelkompagniet ensures a close connection between all sales channels. The digital price tags from Delfi Technologies are directly connected to Møbelkompagniet’s webshop, meaning that prices and promotions are automatically synchronized.
This integration ensures that customers always encounter the latest offers and prices, whether they visit the webshop or one of the physical showrooms. It not only creates a consistent customer experience but also makes it easier and faster for Møbelkompagniet to implement new price changes.
– Our goal is to create synergy between our online and physical channels so that customers get a consistent and updated experience, no matter where they interact with our brand. The digital price tags from Delfi Technologies give us the flexibility and efficiency needed to achieve this, says Victor Wøhlk Lauritsen, Marketing & Sales Manager at Møbelkompagniet.
Efficient operations and improved customer experience
The implementation of digital price tags is not just about connecting online and offline platforms. The digital tags also fit into Møbelkompagniet’s aesthetic and modern store design. They offer a dynamic and visually appealing presentation of the products, making it easier for customers to make informed decisions.
Information such as product dimensions, material choices, and other details can be displayed directly on the tags, reducing the need for additional assistance from staff and providing a more independent and informative customer experience.
With digital price tags, Møbelkompagniet can quickly adjust product information, prices, or special offers, offering a far more flexible and customer-friendly pricing system. This allows customers to quickly compare products and make the right choices in-store.
Simple integration and resource optimization
The digital price tags from Delfi Technologies are easy to integrate into Møbelkompagniet’s existing systems and are controlled via a wireless antenna. This makes it possible to update the tags in real time, saving time and reducing the risk of errors. By minimizing the need for manual handling of price tags, Møbelkompagniet frees up resources that can instead be used to enhance the customer experience and in-store assistance.
– We chose Delfi Technologies because they could offer a solution that was both innovative and easy to integrate into our existing systems. With their cloud solution, we can easily manage and update the price tags, which is essential for us, explains Victor Wøhlk Lauritsen.
About Møbelkompagniet
Møbelkompagniet is one of Denmark’s leading furniture companies, specializing in delivering stylish and quality furniture to customers’ homes. With their dedication to innovation and customer experience, they have built a strong brand known for their unique showroom experiences and modern approach to furniture retail.
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