NORMAL

Efficient product labeling in NORMAL’s new logistics center

A central challenge for NORMAL is managing different countries’ requirements for labeling. To ensure efficient and accurate relabeling of goods, Delfi Technologies has helped implement BarTender label software in the chain’s new, state-of-the-art 78,000 m² logistics center in Hedensted (Denmark).

NORMAL is a Danish retail chain, founded in 2013, that offers a wide range of everyday products at competitive prices. The company has rapidly expanded across Europe and now has stores in several countries. NORMAL continues its growth by offering a unique shopping experience that attracts a broad customer base.

With the opening of a new, state-of-the-art logistics center in Hedensted, spanning 78,000 m², NORMAL has ensured it can keep up with increasing demand and expand its capacity to serve up to 1,000 stores across eight countries. The logistics center consists of six warehouses with space for around 100,000 pallet slots, ensuring efficient and fast distribution of goods.

Read more: Efficient warehouse management with Delfi Technologies at NORMAL’s new state-of-the-art 78,000 m² logistics center

"One of the first steps is defining a new label. Our purchasing department defines the text to ensure it is legally correct. Then, we use a system called BarTender software, where we can define the label, print it out, and it is typically rolled up in batches of a few thousand - and that roll is then given to the staff."

Thomas Knudsen Device Specialist at NORMAL

Legally compliant product labels in different countries

In NORMAL’s business model, goods are purchased where they are cheap and then sold across various markets. This often presents challenges with product declarations, as different countries have individual legal requirements and standards for product information. To ensure that all goods comply with the respective countries’ requirements, NORMAL needs an efficient and reliable solution for relabeling goods.

To address this challenge, NORMAL partnered with Delfi Technologies, who helped implement BarTender label software from Seagull Scientific for relabeling goods. BarTender software is a flexible and powerful solution that allows designing and printing labels that meet different legal requirements and specifications. Thomas Knudsen, Device Specialist at NORMAL, explains the process:

– One of the first steps is defining a new label. Our purchasing department defines the text to ensure it is legally correct. Then, we use a system called BarTender software, where we can define the label, print it out, and it is typically rolled up in batches of a few thousand – and that roll is then given to the staff.

A flexible and user-friendly label solution

BarTender label software is one of the leading solutions for designing and printing labels and barcodes. It is possible to design custom labels and barcodes that can be adapted for various purposes and specifications. With an intuitive drag-and-drop design tool, users can quickly create labels with text, images, barcodes, QR codes, graphics, logos, and other elements.

The implementation of BarTender software has provided NORMAL with a flexible labeling solution that can be adapted to different markets and regulatory requirements. This enables them to quickly and efficiently relabel products to suit different markets.

Delfi Technologies has also provided Zebra handheld terminals, barcode scanners, tablets, and label printers, all contributing to optimizing warehouse management and productivity in the new logistics center in Hedensted.

About NORMAL

NORMAL is a Danish-owned retail chain that sells completely normal products at permanently low prices. The first store opened in Silkeborg in April 2013, and since then, NORMAL has grown to a chain with more than 600 stores in Denmark, Norway, Sweden, the Netherlands, France, Finland, Portugal, and Spain.

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