Obeta

Obeta equips multiple branches with Delfi’s ESL solution

In October 2024, the Berlin-based electrical wholesaler outfitted its Hamburg-Harburg branch as the third location with Delfi’s ESL solution. In the 621 m² store, approximately 3,500 labels in three different sizes (Chroma16, 27, and 74) were installed. Delfi also supplied the various mounting systems required for the existing shelving systems.

Flexibility is a huge advantage for employees

“With this technology, we’ve professionalized the entire system of pricing and price labeling in the store,” says Dennis Przybilla, delighted by a whole range of improvements and benefits. The different display types and sizes make it possible to perfectly present the various product offerings at the POS. “We can make custom designs and even decide whether to display just one or multiple items on a single display (multifacing), depending on the display type. This ensures that the correct price is always clearly shown for the right product,” Dennis Przybilla continues.

"For our employees in the stores, the Delfi system brings enormous time savings. Paper labels no longer need to be printed and laboriously distributed. For customers, the correct price is always clearly shown for the right product."

Dennis Przybilla, e-commerce staff member

User-friendly operation via the BreeceGo app

Another major advantage is ease of use. The entire system was delivered by Delfi as a preconfigured “plug & play solution.” This meant the complete system could be installed and ready to use in no time. After the Dynamic Communicator (868 MHz – capable of covering up to 5,000 m² of sales space with a single antenna) was installed, the team in the Harburg store – with the support of Max Wichelmann (Delfi Sales) – installed all the labels in just a few hours. Additionally, the team received parallel training on the BreeceGo app. Linking the labels to the desired products can be done with just a few clicks. New labels can be added effortlessly using a mobile device.

Even iOS/Android devices, including personal smartphones, can be used with the app. Regular price updates, triggered by supplier adjustments, are automatically synchronized in real time via Delfi’s interface between the inventory management system and the POS system. If a product changes its shelf location in the store, the ESL remains in place and is simply assigned to the new product at that location. “This makes stocking and the effective use of sales space much easier,” says Dennis Przybilla.

The monthly costs are manageable. In contrast, the significant time savings and reduction in errors caused by incorrect price labeling mean that the investment has a long-term positive impact on profitability. Thanks to Delfi’s digital price labels, legal compliance is also ensured – all mandatory information required by pricing regulations is clearly displayed. These benefits provide enough reasons to proceed with the installation at the fourth store in Mainz in December 2024.

About Obeta

Obeta is one of Germany’s leading electrical wholesalers. Founded in 1901, Obeta is considered a strong partner to the electrical trade, offering support through high-quality products. The company sees itself as an indispensable interface between manufacturers and the trade, always striving to provide the best solutions for everyday work.

Currently, Obeta operates over 60 stores across Germany, ensuring comprehensive supply coverage and quick access to a wide range of products. In addition to traditional store supply, Obeta offers innovative digital solutions such as online ordering via a customer portal, interface integrations, and mobile apps to make purchasing even more efficient.

Obeta combines tradition and innovation to support customers not only with an extensive product range but also with state-of-the-art services and innovative technologies.

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