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Customer displays

Improving the customer experience

Customer displays

Part of a POS system

Valuable part of the retail environment

Customer displays

A customer display is a screen positioned at the checkout or another strategic location within a store where customers can view relevant information related to their purchases or transactions. These customer displays typically show information such as prices, product descriptions, advertisements, purchase summaries, or other details that are useful to customers during their shopping experience.

The customer display is often part of a point-of-sale (POS) system and may be integrated with the cash register terminal or other business applications to show real-time information. It can be a traditional LCD or LED screen, a touchscreen, or even a smaller device with a simple customer display like price displays.

The purpose of a customer display is to enhance the shopping experience by providing customers with relevant information and the ability to confirm their purchases. It can also help promote products or offers and create a more interactive and informative shopping experience. The customer display can be a valuable part of the retail environment to increase sales, encourage customer satisfaction, and improve business efficiency.

A customer display is particularly crucial in a self-service solution. Here, a customer display allows for sharing pertinent information with customers, such as prices, product descriptions, offers, and other important details. This helps guide customers through the purchasing process and provides them with the necessary information to make informed decisions.

Several types of customer displays

Different types of customer displays

There are several different types of customer displays that can be used in various retail and service scenarios. Some of the most common types include:

Traditional LCD or LED screens: These standard displays show text, images, and videos and are suitable for displaying advertisements, product information, and prices.

Touchscreens: These displays allow customers to interact directly by touching the screen. They can be used to select products, navigate menus, and even make purchases. An interactive customer display enables customers to interact directly with the system, choose products, make payments, and possibly customize their orders as needed. This creates a more engaging and personalized shopping experience.

Price displays: These are simple displays that show product prices and can be electronic or manual. They are typically mounted directly on shelves and are often used to display prices on items in supermarkets or larger retail stores.

In-store screens: These are larger screens placed throughout the store and are used to display advertisements, product recommendations, promotions, and other information that can influence customers’ purchasing decisions.

See our selection of customer displays here

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