The online success Pixizoo has come to stay. A new capital injection and new initiatives will help to realize the company's ambitious growth target of 20 percent per year, among other things with the help from digital price tags from Delfi Technologies in the new showroom near Aarhus (Denmark), which has been transformed into a shopping mecca for parents of young children.
If you have small children in Denmark, you also know Pixizoo, which in recent years has emerged on the big e-commerce scene as a retailer of everything within baby and children's equipment.
In line with the company's development, the format and location of the business has also changed. Pixizoo started out as a store in Tilst (Denmark), then the company transitioned a webshop and has since been transformed into a hybrid with combination of webshop, showroom - and now also with a store in Skejby near Aarhus N. The investment in a new warehouse and expansion from showroom to store has contributed to a positive development - both internally and for the customers.
In the store, it is possible for Pixizoo to meet and help customers with the purchase of a pram, car seat or other products that require a little extra guidance. A good service, a wide range and low prices are part of the company's DNA. Pixizoo cares about the good customer experience, which has been raised to a whole new level by using digital price tags from Delfi Technologies.
Since the store is located in the same room as the company's large warehouse, it is possible to offer a large range from the more than 200 suppliers, even if the items are not physically at the shelves in the store. Through Click and Collect, customers can order in the webshop - and pick up goods in the store just 10 minutes after the order has been placed. The assortment in the store often changes according to the season and trends. This is the reason why it has been popular with the introduction of digital price tags from Delfi Technologies on items in the store.