The consumer electronics chain Blue City is successful within purchase and sale of used electronics via nine physical stores and the web shop www.bluecity.dk. The sustainable concept helps to reduce the amount of electronic waste and electronic shelf labels help to reduce the paper consumption at the store shelves.
There is a lot of money to save by buying a used phone, tablet or computer. When you, as a customer, buy used electronics from the consumer electronics chain Blue City, you do not only save money - you also go home with a good conscience. Alongside thinking of the environment and sustainability, Blue City also thinks about efficiency. Electronic shelf labels have therefore been introduced to save both time and paper.
- On a regularly basis, we get used electronics in and out of the door, so we also have a lot of changes to the product information at the shelves. The actual pricing is done both in the store and centrally from the chain office. I think most people underestimate how much time and paper there is used to replace and make sure that the correct price and information is displayed on the shelf. Therefore, we have successfully introduced electronic shelf labels and this saves us an enormous amount of time and paper every day, says Store Manager in Blue City at Vesterbrogade in Copenhagen, Magnus Munthe-Lindeburg.