E-commerce retailers with omnichannel service face great demands for updated product information in all channels. This also applies to German Cyberport, which is one of Europe's largest consumer electronics retailers with more than 45.000 products. For an omnichannel retailer with such a large product range, it means that there also is a great need to keep products and prices constantly updated. Price accuracy is therefore one of the primary drivers for introducing electronic shelf labels at Cyberport.
Today, 15 Cyberport stores have implemented the Breece System ESL solution from Delfi Technologies. Cyberport installed the first store with ESL back in 2010. Since then, the ESL technology has changed and Cyberport is now implementing the latest ESL technology in all its stores. The first Cyberport store to install the new Chroma (3-color) displays is located in Munich.