Cyberport implements ESL solution from Delfi Technologies

CYBERPORT - GERMANY

December 9, 2018

Cyberport implements ESL solution from Delfi Technologies

E-commerce retailers with a focus on omnichannel service are facing greater demands for up-to-date product information across all channels. This also applies to German Cyberport, one of Europe’s largest consumer electronics retailers with more than 45,000 products. For an omnichannel retailer with such a large product range, this means that there is also a great need to keep products and prices constantly updated. Price accuracy is therefore one of the main drivers for introducing electronic shelf labels at Cyberport.

"For Cyberport, electronic shelf labels mean that we always have up-to-date information about products and prices in all our channels. This is almost a necessity for a significant player in a competitive market."

Gerhard Poppenberger, Head of Stores, Cyberport

Today, 15 Cyberport stores have implemented the ESL solution Breece System from Delfi Technologies. Cyberport installed the first store with ESL back in 2010. Since then, ESL technology has evolved and Cyberport is now implementing the latest ESL technology in all its stores. The first Cyberport store to install the new Chroma displays (with 3 colors) is located in Munich.

COLLABORATION WITH DELFI TECHNOLOGIES

In collaboration with Delfi Technologies, Cyberport is updating all existing installations to the new ESL technology. The next store will be Cyberport in Nuremberg and over the next while the remaining stores will also have the new technology implemented.

Gerhard Poppenberger, Head of Stores, Cyberport

About Cyberport
Cyberport is one of the most successful retailers of computer technology and digital consumer electronics in Europe. Since its founding in 1998, Cyberport has grown into an online retailer with more than 45,000 branded products, Apple products, smartphones and TV products.