Cyberport implements ESL solution from Delfi Technologies

E-commerce retailers with a focus on omnichannel service are facing greater demands for up-to-date product information across all channels. This also applies to German Cyberport, one of Europe’s largest consumer electronics retailers with more than 45,000 products. For an omnichannel retailer with such a large product range, this means that there is also a great need to keep products and prices constantly updated. Price accuracy is therefore one of the main drivers for introducing electronic shelf labels at Cyberport.

Today, 15 Cyberport stores have implemented the ESL solution Breece System from Delfi Technologies. Cyberport installed the first store with ESL back in 2010. Since then, ESL technology has evolved and Cyberport is now implementing the latest ESL technology in all its stores. The first Cyberport store to install the new Chroma displays (with 3 colors) is located in Munich.

Collaboration with Delfi Technologies

In collaboration with Delfi Technologies, Cyberport is updating all existing installations to the new ESL technology. The next store will be Cyberport in Nuremberg and over the next while the remaining stores will also have the new technology implemented.