HOME-TEX
HOME-TEX: Where online shopping meets real-world comfort
As a Danish specialist in home textiles, HOME-TEX combines the speed of online shopping with the reassurance of a physical experience. The company has opened a new showroom where customers can feel the quality while still shopping digitally — with prices and product information always in sync with the webshop.
Based in Ringsted and with more than 15 years of experience, HOME-TEX offers one of the country’s widest selections of duvets, pillows, and bed linen at competitive prices — driven by a strong e-commerce model and efficient purchasing processes.
The showroom in Ringsted serves as a physical showcase for the product range. Here, customers can experience the materials and comfort up close, receive personal advice — and then complete their purchase digitally via intuitive self-service stations, taking their items home right away.
Consistency across channels
As a pure e-commerce company, HOME-TEX has been built on digital processes from day one — with a business model, logistics, and procurement that operate seamlessly within a digital engine.
“We often run special offers, and normally it takes a lot of resources to keep the showroom prices updated. With digital price tags, everything happens automatically, and customers can easily find the information themselves. That frees up time for advice and customer service.”
This also means that the physical showroom doesn’t stand alone, but is integrated as a natural extension of the online shopping journey: customers can experience the products in person while still accessing the full range and completing their purchase digitally — just as they’re used to.
— The showroom gives our customers the opportunity to experience the products before making their decision. They can feel the quality, get their questions answered — and then make their purchase once they’ve decided, says Svend Erik Dalby Rolf, IT Manager at HOME-TEX.
Digital convenience — with personal guidance
The showroom has no staffed checkouts. Instead, employees assist with guidance on, for example, duvet types, materials, and allergy certifications, while the actual purchase is completed digitally. Here, self-service is an active choice — not a lack of service.
Digital price tags from Delfi Technologies also keep the showroom prices fully synchronized with the webshop — in real time.
When online offers and promotions go live, the tags update instantly, ensuring customers see the same prices on HOME-TEX.dk and in the showroom. This creates an experience that feels just as dynamic as shopping online.
— We often run special offers, and normally it takes a lot of resources to keep showroom prices updated. With digital price tags, everything happens automatically, and customers can easily find the information themselves. This frees up time for advice and customer service, explains Svend Erik Dalby Rolf.
More time for customers
When the decision depends on comfort, materials, and good advice, the experience must take center stage. With digital price tags, the practical tasks fade into the background, allowing the showroom’s energy to focus on what really matters: conversation, guidance, and a confident choice.
About HOME-TEX
HOME-TEX is a Danish home textiles specialist with over 15 years of experience, based in Ringsted. Its range includes duvets, pillows, mattresses, bed linen, towels, and other home textile products — with a particular focus on natural materials and allergy certifications.
The company primarily sells online through HOME-TEX.dk, but also operates a showroom in Ringsted, where customers can experience the products in person, receive advice, and pick up their purchases.
RELATED CASES
Want to know more?
Contact us today and we'll be happy to get back to you
