The tele company, Telia Danmark, has gone from changing prices manually every time a product or price change occurred, to have a fully automated cloud solution with electronic shelf labels – something which helps to merge the chain's physical stores and web shop together.
In a competitive market, which requires responsiveness and efficiency, Telia has to be constantly awake when it comes to marketing and pricing. Therefore, Telia is always looking for innovation to enhance its stores and create new business opportunities.