The Swedish ICA Supermarket in Olskroken, Gothenburg has chosen the Breece solution with electronic shelf labels, allowing the flexibility of using colours. In addition to highly visible displays, it was also of great importance that the solution was easy to install and deploy as well as offering a smooth operation for the store staff. 

The ICA Supermarket in Olskroken is the first store with the electronic shelf labels with colour-option

- We have got a flexible concept that gives us a simple management of the store and electronic shelf labels that clearly show special prices in red, says Johan Fristedt, Store Manager at ICA Olskroken, Gothenburg.

- The installation of Breece was done quickly. The electronic shelf labels are nice and clear with great flexibility and free design options. This allows us to show any information directly from our ERP system, explains Johan Ekenberg from the ICA supermarket.

For more information, please contact:
Mats Fröberg Olsson, Area Manager Breece Division Sweden, tel. +46 708 28 85 86, email: [email protected]