MALER PROF: Digital price tags provide control over pricing, pace, and operations

When the assortment is broad, the pace is high, and prices change constantly, visibility is not a luxury-it’s a prerequisite. At MALER PROF, digital price labels from Delfi Technologies have become an operational tool that delivers precision, flexibility, and professional customer experience in everyday operations.

MALER PROF is Zealand’s largest independent paint store, with a 1,000 m² retail and warehouse facility in Rødovre. The assortment ranges from paint and fillers to specialist tools and advanced machines. This means thousands of SKUs, variants, and ongoing price adjustments—both in-store and online.

With a mission to deliver top-quality service, a wide assortment, and accessible expertise to professional painters and plasterers, accurate and up-to-date price and product information is critical to MALER PROF’s daily operations.

When price is more than a number

At MALER PROF, pricing depends on supplier terms, volume discounts, campaigns, and seasonal fluctuations. This complexity makes manual handling slow, fragile, and costly. Errors create frustration – and undermine both trust and profitability.

That’s why MALER PROF chose to digitize price labeling to remove daily bottlenecks and implement a system that can keep up with the pace of the business.

Digital price tags as the backbone of operations

With digital price tags from Delfi Technologies, MALER PROF can:

• Update prices and product information centrally and instantlyOpdatere priser og produktinformation centralt og øjeblikkeligt
• Ensure consistent pricing between physical store and online channel
• Respond quickly to campaigns, supplier changes, and market fluctuations
• Reduce manual tasks and the risk of errors

– The digital price tags give us a completely different sense of calm in our daily work. Both employees and customers can trust that prices and shelf information are correct, which allows us to focus on advice rather than fixing errors and answering questions, says Kamil Szymański, Chief Operating Officer at MALER PROF.

More time for what creates value

The result is fewer administrative tasks and more time for what MALER PROF lives off: professional advice, service, and collaboration with skilled tradespeople.

For customers, this means a clearer store layout, transparent information, and full visibility – whether they shop physically or digitally. Exactly what professionals expect.