Byflou
Digital price tags: A gamechanger for Byflou’s physical universe
Byflou has taken an innovative step towards creating a modern shopping experience by implementing digital price tags from Delfi Technologies in their store in Hobro—strengthening the synergy between online and physical retail.
Since 2009, Byflou.com has impressed fashion-conscious Danes with a carefully curated selection of Scandinavian design and quality. The webshop quickly became a success and has since expanded its reach across Europe, continuing to delight customers with its stylish offerings.
"At our webshop, we use a price robot that continuously ensures we remain competitive in the market. If we were to update prices manually in a physical store in the same way, it would be an extremely time-consuming task. Therefore, digital price tags are absolutely essential for ensuring efficient operations and a consistent customer experience."
Strengthening Byflou’s physical universe
Although Byflou.com is known for its success as an international webshop, the physical presence is an important part of the company’s universe. It’s here that customers can experience Scandinavian design and quality up close.
– At Byflou.com, 2024 has been a year filled with positive results and strategic steps that elevate the company to new heights. A crucial part of our journey toward a better customer experience in our physical universe has been the implementation of digital price tags from Delfi Technologies in our Hobro store, says Kasper Berggren, Store Manager & Retail Manager at Byflou.
The implementation of digital price tags aims to optimize store operations and ensure that Byflou can consistently deliver a modern and professional experience.
Consistent prices across channels
One of the biggest challenges of running both a webshop and a physical store is ensuring that prices are consistent and updated in real time. For Byflou, digital price tags have been the solution that ties the two worlds together.
With digital tags, prices in the store always match the prices on the webshop. When a price changes online, the price tag in the store updates automatically. This ensures that customers always have a transparent and consistent experience, whether shopping on Byflou.com or in the physical store.
– At our webshop, we use a price robot that continuously ensures we remain competitive in the market. If we were to update prices manually in a physical store in the same way, it would be an extremely time-consuming task. Therefore, digital price tags are absolutely essential for ensuring efficient operations and a consistent customer experience, explains Kasper Berggren.
Simple installation and operation
The installation of digital price tags is both simple and efficient. All it requires is an internet connection and a wireless antenna that communicates with the tags. The system makes it easy for Byflou to manage both prices and product information, saving time and eliminating the risk of errors.
Additionally, the tags can also be updated with relevant information such as promotions or stock status, making them a flexible solution for modern retail.
About Byflou
Byflou is a Danish company founded in 2009 that combines Scandinavian design and quality with a passion for fashion and home decor. Byflou offers a carefully curated selection of clothing, accessories, and interior products for style-conscious customers. The company serves customers across Europe through an international webshop and a physical store in Hobro.
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