The local Spar grocery store in Klitmøller (Denmark) has grown and has over the past year made a massive million investment in a comprehensive modernization of the store. With almost a doubling of the store area and the introduction of new food concepts, the ambition is to become the preferred shopping place in the local area.
At Spar in Klitmøller, the owner, Mikael Konradsen, has created extraordinary results - something that in 2018 also has given him a nomination for the prestigious international FMI Award, which is awarded each year by the American Food Marketing Institute. Throughout 16 years as an independent Spar grocery store in Klitmøller, Mikael Konradsen has tripled the turnover and increased the number of employees from 15 to 25. Today, Klitmøller is also an important part of the city's development.
In the recent years, there has been a growth in the number of permanent residents in Klitmøller. In the same period, there has been a positive development on the tourist front. This development also places a greater demand to the shopping options, which is the main driver behind the local Spar merchant’s nearly 10 million DKK investment.
- The growth in the number of year-round residents and tourists has changed the requirements for local shopping options. We have now gained more shopping space and the store expansion helps to meet the needs of the customers, says the merchant, Mikael Konradsen, who runs the Spar store in Klitmøller.