QR codes on electronic shelf labels (ESL)
Integrated QR codes on your electronic shelf labels (ESL) open up a world of new possibilities for both customers and store staff. With a single scan, you can bridge the gap between the physical store and the digital world.
With QR codes, customers can:
- Access extended product descriptions and technical specifications
- Order items online if they are out of stock in store
- Sign up for customer clubs directly from the shelf
- Receive personalized offers and discounts
- Read user reviews or watch product demonstrations on video
- See stock status in other stores or online
QR codes on ESL make it easy to engage customers in an interactive way – while providing valuable data and insights for the store.
Benefits:
- Increases customer engagement and experience
- Support omnichannel strategies
- Streamline inventory management and reduce lost sales
- Create multiple touchpoints with the customer (e.g. app downloads, newsletter sign-ups)
- Ability to dynamically update links and content
Practical examples of use
How QR codes create extra value right off the shelf:
Send customers directly to product pages, videos or tutorials.
Make it easy for customers to access detailed product data or instructional videos with a single scan.
QR codes enable ordering directly from the shelf edge.
Is the item out of stock? With QR codes, the customer can easily order the item online via mobile phone.
Boost loyalty with customer club sign-ups and tracking.
Use QR codes to enroll customers in your loyalty programs and track their behavior to offer more relevant promotions.
Strengthen your business with Delfi Technologies
Curious about more?
Contact us today and we will get back to you.
Contact us today and we will get back to you.
