Electronic shelf labels product status – Ordered, discontinued and real-time stock info

Product accessibility information on electronic shelf labels (ESL)

With electronic shelf labels (ESL) you can give your customers full transparency about the status of products – directly on the shelf. This provides peace of mind, saves staff time and significantly improves the customer experience.

How you can apply product availability on ESL:

• Clearly show if an item is ordered and expected to be in stock soon (“Item is ordered – expected delivery 15/8”)
• Inform if an item is discontinued (“Discontinued – See alternatives”)
• Mark double-exposed items (e.g. “Also available in the outdoor department”)
• Notify about temporarily out of stock products with expected delivery date
• Show alternatives or related products for discontinued or sold out items
• Integrate QR codes so customers can quickly find alternatives online or order home

By clearly communicating the status of the item directly on the shelf edge, you avoid confusion and create a better shopping experience.

Benefits of showing availability on ESL:

• Reduce customer frustration over missing items
• Support sales by offering alternatives directly on site
• Free up staff time otherwise spent on inventory requests
• Increases the chance of upselling via alternative or complementary products
• Create a transparent and professional in-store experience
• Real-time dynamic update capability via ERP and inventory systems

By using product status on ESL, you ensure your store is always up-to-date, welcoming and efficient.