OK reaches milestone: New standard for the motorway break

OK is expanding its presence along the Danish motorway network and at the same time introducing an entirely new store concept that rethinks the break on the road. The focus is not only on refuelling or charging, but on giving both the car and the driver new energy.

The store concept is designed for both the quick pit stop and the more relaxed break. Here, customers can either get back on the road quickly or take their time in better surroundings and enjoy quality products.

The new station in Karlslunde Vest, which opened on 22 April 2026, gave customers the opportunity to experience the concept through activities and tastings.

Technology that removes friction

For OK, technology is a means to create a better customer experience and a smoother everyday workflow in the stores.

To realise this ambition, OK has implemented new self‑service and payment solutions in collaboration with Delfi Technologies, which for several years has been a close advisory partner.

This collaboration has been central to connecting the store concept and the technology to an operation that works in practice.

– The technology must support our store concept and elevate the customer experience. With self‑service and mPOS, we keep the flow high even when traffic peaks, and we can give customers a calmer and more intuitive break, explains Klaus Bølle, IT Manager at OK‑Plus.

Fast and intuitive self‑service

In the new stores, the self‑service solutions from Delfi Technologies give customers full control over their purchase and reduce queues. The flow is intuitive and fast — without unnecessary stops along the way.

The self‑service solution is based on the KC50 from Zebra Technologies, which makes it easy for customers to scan items and pay directly on the screen. The overall flow is designed to be simple and efficient, allowing customers to move on quickly.

For OK, this means that more customers can be served at the same time — especially relevant during periods of high traffic.

At the same time, it frees up time for the employees, who can focus more on service and the in‑store experience rather than solely standing at the checkout.

Read also: OK enhances the customer experience: New store concept rolled out on the country’s motorways

Flexibility in everyday operations with MobilePOS

OK has also implemented MobilePOS in collaboration with Delfi Technologies — a flexible solution that makes it possible to move the checkout out into the store. This allows employees to serve customers directly where the need arises, and additional capacity can be activated during peak periods.

The mobile POS solution is based on the Zebra TC27, designed to support higher throughput, reduce waiting time, and free up more time for genuine customer service.

A scalable foundation for the future

Both solutions are built on POS software from Fiftytwo and payment solutions from Softpay, which operate across both self‑service and MobilePOS.

Together with Delfi Technologies, OK has established a future‑proof platform that makes it possible to further develop the concept and ensure a consistent customer experience across locations.