New collector destination in Copenhagen: &Cards has opened a flagship store

A growing collector market has gained a new physical focal point in Copenhagen. With its new flagship store, &Cards moves from niche to a central position — with a focus on trading, community, and a scalable in‑store experience.

Trading cards — from Pokémon to sports and collector cards — have experienced significant global growth for several years. With the opening in Copenhagen, &Cards is taking a clear step to capitalise on the momentum in the Danish market.

With a strategic location in Sankt Peders Stræde in the heart of Copenhagen, &Cards has established a physical gathering point for a market that has otherwise been driven primarily online.

Where trading and community meet

The ambition is simple: more than a store. A universe. A place where both experienced collectors and new customers can engage. The store covers 168 m² across two floors.

The ground floor is optimized for sales, offering a broad and dynamic assortment of Pokémon, football cards, and newer titles such as Disney Lorcana, Dragon Ball, and Gundam.

The basement is dedicated to activity. With more than 30 seats, it serves as a setting for play, trading, and regular events — and thus as the engine of the community.

From store to platform

The key is not the assortment alone, but its application. &Cards positions itself as a facilitator of the entire ecosystem surrounding trading cards.

The focus also shifts from purchase to participation. Customers are not just consumers but an active part of the environment.

The option to sell personal collections and cards in the store is a key component. It creates continuous circulation and shifts the business from store to platform.

High‑speed operations demand precision

A market defined by hype, frequent releases, and price fluctuations demands rapid execution.

Here, Delfi Technologies plays an important role. With digital shelf labels, &Cards can update prices and product information in real time.

The result is less manual work, fewer errors, and a more consistent customer experience — even when the pace is high.

– Digital price tags remove all the manual work. That means we can spend our time on customers instead of time‑consuming tasks — and that’s absolutely crucial in a universe where community is just as important as sales, says Andreas B. Knudsen, owner and founder of ABK Collectibles ApS, the company behind &Cards.

A strategic move in a growing market

The opening in Copenhagen is a clear signal of ambition. &Cards is positioning itself to claim a larger share of a market where community and experience are just as crucial as the product itself.