SkatePro - Scandinavia's largest online skateshop for scooters, roller skates and skate boards, was started in 1996 and has stores in both Århus and Copenhagen (Denmark). With a busy shop and full speed on a daily basis, it was too costly for SkatePro, to replace the paper price tags manually. There was a need for a smarter solution for handling product and price updates. Therefore, the idea of Breece System and electronic shelf labels came up.
"It's a waste of employee resources, spending both time and effort on checking the price of the products on the shelf. Therefore, we chose to invest in electronic shelf labels. Now we can guarantee that the price tag on the product at the shelf, is also the same that the price in our online shop", says Jens Fredgaard, IT Manager at SkatePro.