In 2019, the independent merchant, Matias Paaske, in charge of Min Købmand in Østerild (Denmark), won the "Merchant of the Year" award in the Dagrofa group. The great honor comes after an impressive development of the store and a doubling of revenue in just two years. Electronic shelf labels help to ensure that store associates can focus on promotional activities.
The young merchant, Matias Paaske, started his career in the grocery industry as a young worker at Min Købmand in Østerild. Subsequently, he was employed by the Military Police in the Armed Forces when the local merchant couple in the city's Min Købmand two years ago announced that they would retire and therefore would like to sell the store.
In this connection, an owner group of local citizens started the construction of a new store to replace the old store in Østerild. Matias Paaske has always had the dream of becoming self-employed, so he had no doubt when asked if he was interested in becoming merchant in the new store. With him in the luggage, he brought good experience in leadership and communication from his time in the military police.