Pulsure.dk
Digital price tags create consistency and efficiency
Pulsure.dk, Denmark’s largest retailer of electronic training equipment such as running watches, activity watches, bike computers, and indoor trainers, has implemented digital price tags from Delfi Technologies in their physical showroom in Horsens to create a seamless connection between their store and webshop.
Despite primarily operating online, Pulsure.dk also offers a modern physical store where customers can experience the products up close. The showroom in Horsens showcases the entire range of watches and bike computers, as well as Denmark’s first and largest E-Cycling Lab – a specialized test center dedicated to indoor trainers and cycling equipment.
In the showroom, digital price tags from Delfi Technologies ensure that product information and prices are always up-to-date and match the content on the webshop. This creates a consistent customer experience across both physical and digital channels while eliminating the risk of confusion and pricing errors.
"One of the most significant advantages of digital price tags is the continuous synchronization between our webshop and physical store. By ensuring that product information and prices are always up-to-date and consistent across channels, we can avoid customer confusion and potential pricing errors."
Each tag clearly displays the product’s name, price, and item number, allowing customers to easily find and compare products with those available online.
Multiple advantages enhance operations and customer experience
Digital price tags are especially effective for webshops like Pulsure.dk that operate both online and offline.
– One of the most significant advantages of digital price tags is the continuous synchronization between our webshop and physical store. By ensuring that product information and prices are always up-to-date and consistent across channels, we can avoid customer confusion and potential pricing errors, says Henrik Bisgård, owner of Pulsure.dk.
The solution helps create a more cohesive experience for customers, providing access to the same accurate information whether they shop online or in-store.
Additionally, digital price tags offer a high degree of flexibility and efficiency. Updates can be made quickly and centrally, saving time and resources compared to replacing traditional paper tags. Changes in prices, promotions, or product information can be implemented instantly, which is particularly valuable in a dynamic and competitive retail environment where quick adjustments are necessary to attract and retain customers.
An integrated and digital shopping experience
Digital price tags also create a modern and professional appearance in the store, supporting branding and the customer experience. For Pulsure.dk, this means the showroom in Horsens appears as an integrated part of the digital shopping experience.
The tags can also highlight specific product features, promotions, or stock status. It is possible to integrate the tags with various systems, such as ERP systems and other areas like inventory management and sales data, which provides better control and insight into store operations.

About Pulsure.dk
Pulsure.dk is Denmark’s largest retailer of electronic training equipment, including running watches, activity watches, bike computers, and indoor trainers. The company primarily operates as an online store but also offers a modern physical store and showroom in Horsens, where customers can experience the products up close and visit Denmark’s first and largest E-Cycling Lab. Pulsure.dk is known for its expertise in sports and training technology and its focus on delivering quality equipment and a great customer experience.
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