Irma Køge has been upgraded after the store in the summer of 2018 moved to a new and better location at the new station space in the store section Strædet. In connection with the relaunch, the Irma store is lifted to a brand new and urban concept, which also includes electronic shelf labels and more time for customers.
Since 1972 Irma has been located at Nørre Boulevard in Køge. The premises were eventually quite worn down and it was time for an upgrade. After almost 50 years in the city, the possibility of completely new premises arose in connection with the opening of the new store section Strædet. The Irma store now offers a new urban concept with high-quality furnishings, more space for fruit and vegetables, as well as meat and wine. In addition, the store has received electronic shelf labels that provide more time for customers.
- We have saved a lot of time after we have introduced the electronic shelf labels, especially on Thursday, where there every single week is released a new newspaper. But that does not mean that we have reduced the staff - we just got more time for other tasks, explains Nicklas Enevoldsen, store manager at Irma Køge.