The privately owned, Danish supermarket chain Løvbjerg is doing well, and has experienced a great development in 2020 with a 18% growth. The chain is therefore also investing in modernization and more digital initiatives. Most recently, Løvbjerg has introduced electronic shelf labels in all stores.
Despite Corona, the family-owned supermarket chain Løvbjerg, which has a total of 15 stores in Denmark, is experiencing a stable growth in all stores, which gives a good optimism for the future. In addition, Løvbjerg will also open a large new supermarket in Esbjerg in 2022.
The family-owned business is run in a very special way, using the principle of 'freedom under responsibility'. According to CEO of Løvbjerg, Jesper Due, this means that you hire talented people who get the freedom to develop the stores. It is especially a strength in times of crisis, he says:
- The stores have the freedom to adapt and develop the stores - and this is clearly an advantage during the Corona situation, where it is necessary to act quickly.
At the moment, massive investments are being made in a modernization of the stores, where Løvbjerg most has recently introduced electronic shelf labels in all stores. It is a solution provided by Delfi Technologies.