Delfi partners with PriceShape, which delivers dynamic pricing based on competitor data

It is now possible to have your product prices updated fully automatically based on pricing rules that follow your competitors’ prices. Pricing is handled fully automatically in your webshop and is simultaneously updated in your physical stores using our electronic shelf edge labels.

In In PriceShape’s clear dashboard, you can easily create pricing rules at product, brand and category level. PriceShape then optimizes your prices fully automatically based on your configured pricing rules, helping to ensure you always achieve as many sales as possible at the best price. PriceShape is the pricing engine behind several of Scandinavia’s leading retailers and brands. That is why they can also help your business.

PriceShape is designed to optimize your business’s profitability by monitoring your competitors’ prices, stock status, etc. The system automatically increases your prices where you have priced too low. This way, you earn as much as possible per order. Likewise, the system can reduce your prices if your desired margin allows it. PriceShape is not designed to ensure you always have the lowest price, but rather to use the system to optimize your pricing overall.

87% compare prices before purchasing. PriceShape’s competitor data can therefore be very valuable to you, so you know where to allocate your marketing budget.
It is rarely an advantage to pay for marketing on price comparison services if your prices are significantly higher than your competitors’. With PriceShape’s tool, you get a complete overview of your prices compared with all competitors in the market.

DYNAMIC PRICING INCREASES REVENUE AT DANISH APPLIANCE RETAILER

The store has now taken the next step by introducing dynamic pricing through the use of a price robot and electronic price tags.

El-Salg Center Aalborg uses the price robot, PriceShape, to gain an overview of competitors’ prices. Through the setup of pricing rules, prices on the store’s webshop are automatically adjusted. Prices are continuously updated based on competitor data, meaning the staff does not need to take any action. The same applies in the physical store, which has been equipped with electronic price tags from Delfi Technologies.

“Dynamic pricing gives us a competitive advantage. All pricing is handled automatically, so we can now run the same pricing strategy in our physical store as on our webshop,” says Michael Lindblad, appliance consultant at El-Salg Center Aalborg.

Read the Full Case Here

DID YOU MISS OUR WEBINAR?

Watch or rewatch our webinar with PriceShape and learn much more about digital price tags and dynamic pricing.

Using concrete examples, we show how your business can use digital price tags and dynamic pricing to optimize both operations and your competitive position. The webinar gives you a better understanding of how automated pricing can improve your bottom line. Implementing digital price tags ensures a more efficient alignment between the prices in your webshop and the prices in your physical store.

Watch our recorded webinar

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BRIEF INFO ABOUT PRICESHAPE

PriceShape is one of the market’s leading software solutions for competitor data and dynamic pricing. PriceShape is based on your product range and automatically scans all competitors’ prices, stock status, etc. With PriceShape, you can adjust your prices up/down relative to your competitors and always be aware of how your prices compare. With PriceShape’s innovative tool, you can set up different pricing rules that will regulate your prices automatically based on your needs. PriceShape can also allocate your marketing budget where you are most competitive.

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BRIEF INFO ABOUT OUR ELECTRONIC SHELF EDGE LABELS

Our electronic shelf edge labels (Breece System) ensure that you always have correct prices on your products and save large amounts of time that you can instead spend on great customer service. Our shelf edge labels are always up to date with the prices in your systems. If prices change in your ERP system, the shelf edge labels automatically change immediately afterwards. In other words, you can change your prices at any time, and many times a day. You can also use the PriceShape pricing robot to dynamically update your prices on the electronic shelf edge labels.

Plug & play – easy to get started

Breece Cloud and electronic signage are a completely new way of thinking—and our way of making everything much easier in the store. All you need is an internet connection, a wireless ESL antenna and the electronic shelf edge labels. The infrastructure is simple and there is no need for local server installations. This keeps start-up costs to a minimum—and it is both easy and quick to get started.

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HOW IT WORKS

Together with PriceShape, we can offer dynamic pricing. Delfi Technologies sets up your solution with electronic shelf edge labels, and at PriceShape you will be assigned a dedicated Success Manager.

To use PriceShape’s pricing robot in combination with our electronic shelf edge labels, simply do the following:

Connect your product feed to PriceShape and set up your desired pricing strategies in the dashboard. PriceShape then scans your competitors’ prices and stock figures at your chosen intervals and adjusts your prices accordingly.

PriceShape then automatically exports a product feed back, which is updated in your webshop and ERP system. This way, your prices are the same online and in-store. When there are price changes, the prices on your electronic shelf edge labels are updated automatically based on data from your ERP system.

The actual price changes in your physical store are carried out using a wireless antenna that sends data to all electronic shelf edge labels. From the moment the data is sent from the ERP system, the electronic shelf edge labels will change prices and other data within a few seconds.

If your business needs to become competitive in time for Black Friday or Christmas, or if you would simply like to learn more about our new option, please contact us for a non-binding review on tel. +45 70 222 555 or email: [email protected].

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