The Danish white goods chain ‘El-Salg Center Aalborg’ is one of the leading stores within white goods in North Jutland. The store has now moved to next level and introduced dynamic pricing through a price robot and electronic price tags.
Dynamic prices have long been used in the hotel and airline industry. Here, the price is adjusted on an ongoing basis in relation to supply and demand, as well as the competitive situation. In this way, it is possible to optimize profits. The increasing e-commerce business within sale of physical products has also helped to increase the need for dynamic pricing in the retail sector.
This is precisely the case at El-Salg Center Aalborg, where the focus is on the customer and providing a competent service. The store has therefore implemented a new pricing strategy that frees up extra resources for customers while improving profits.