It has become popular to knit and crochet again. The fast-growing yarn company Hobbii.dk sells yarn for millions and has just opened a brand new and large warehouse in Greve, Denmark. This is part of growth ambitions, where new technology also must help to support the processes in the new warehouse.
In 2016, three young IT entrepreneurs decided to start an online yarn business. Today, Hobbii sells yarn for a triple-digit million amount and sends out more than 1 million orders annually. In this financial year alone, it will be 1.3 million packages.
Knitting has definitely been rediscovered. Even among young people, knitting has become popular like never before, where the old craft has captivated a whole new generation. It has become so popular to knit and crochet again that the yarn store had to look around for more warehouse space.
At the beginning of September 2020, Hobbii was able to move into a brand-new giant 10.000 square meters warehouse in Greve with 12 meters to the ceiling, which allows a significant increase in capacity.