The first phase of a "Digital Labels" project was recently completed in the Raiffeisen store in Emsdetten where 70 percent of all price tags have been replaced with digital labels (Electronic Shelf Labels / ESL) within just a few days. The 7,000 digital helpers now make it possible to automatically update prices on the shelves in most of the store. A further 3,000 labels will follow in the next project step.
- Most importantly, the price should be displayed automatically and match the price at checkout, explains project manager Dr. Sebastian Schulze, System Consultant & Authorized Signatory at Terres Marketing + Consulting GmbH.