In North Jutland (Denmark) you will find the luxurious resort HimmerLand, which is known for its golf facilities, spa, different activities and gastronomy. The resort is on a major growth journey, where padel courts, new hotel rooms and a multipurpose hall also are being built. In addition to new activities and experiences, HimmerLand's digital ambitions are also developing. One of the new initiatives is digital signs to communicate with guests at the resort.
Today, HimmerLand offers everything from sports activities and gastronomic experiences to modern spa stays and a 24-hour grocery store. The resort is growing and has a goal of becoming more a year-round resort with guests from all over the world.
In the summer of 2022, HimmerLand opened a newly renovated spa department and in November 2022 a completely new padel center, so that guests now can play around in a 20,000 m2 activity area with the opportunity to play both padel, tennis, football on artificial turf, etc. The next step is a large multipurpose hall. In addition, digital signs have recently been set up to communicate with guests in selected areas.
- We are going through a very exciting development with various projects where we will create new opportunities and even better experiences for our guests. With the desire to be able to communicate with our guests in an inspiring way, and to make everyday life easier for our staff, we have chosen to set up digital signs in selected areas, says Cecilia Oddermose Kuhr, F&B Coordinator at HimmerLand.
HimmerLand has a large number of surrounding holiday homes and with more than 6 kilometers to the nearest shopping facilities, guests are therefore also offered the opportunity to shop in a state-of-the-art grocery store. During the day, the grocer is staffed and during off-hours self-service is offered, where guests can shop on their own by registering with NemID. The assortment with 1.000 different item numbers have all been attached with a digital price tag from Delfi Technologies.
The digital price tags are connected to HimmerLand's ERP system, and via a wireless antenna, it is possible to change prices and information on all the signs - in a matter of seconds. With Delfi's app, installed on a smartphone or handheld terminal, staff can easily associate a new item with a sign. This is done by simply scanning the barcode of the sign and then the barcode of the item. After this, the sign will automatically carry out all price and product updates with data from the resort's ERP system. The merchant can also highlight "2-for-1 offer" in red to create extra attention.