Frankonia in Germany uses digital price tags from Delfi
The opening of the new flagship store in Rottendorf increases the number of Frankonia stores equipped with Delfi Technologies’ digital price tags to 25. The combination of the cloud-based solution and the light infrastructure makes the entire installation process very simple and uncomplicated.
"Digital signage means a significant relief for our staff and an extra service for our customers! Through integration with our inventory management system, it is immediately clear whether the desired size is currently available."
Cloud-ESL-based solution – easy to use
– With this ESL solution, we can manage our product and price information much more smoothly and are also able to react much faster,” says Svenja Horz, Project Manager at Frankonia.
Delfi Technologies’ ESL solution is very easy to use. It is cloud-based, which makes it easy to implement and only requires a small infrastructure that doesn’t take long to get up and running. The combination of the cloud-based solution and the light infrastructure makes the whole installation process very simple and uncomplicated.
Connecting online & offline
The digital price tags are fully graphic, which means that Frankonia can include all essential information on the tags – texts, logos, barcodes, etc. Among other things, Frankonia has placed QR codes on the signs to link the physical distribution channel with their online platform www.frankonia.de.
With the ESL solution, Frankonia can ensure the same pricing online and offline with a high degree of flexibility when it comes to price changes. Everything can be changed within seconds across all channels. Digital signage makes special promotions much easier and faster to implement by eliminating the hassle of replacing paper signs in stores.
About Frankonia
Founded in 1908, Frankonia is the German market leader in hunting and shooting sports. Thanks to its multi-channel orientation, the traditional company reaches its customers through catalog business, e-commerce and physical retail. In physical retail, Frankonia has 25 stores throughout Germany, offering equipment for hunters, shooters and collectors as well as high-quality fashion and exclusive equipment for outdoor activities. In Switzerland, Frankonia caters to fashion-conscious customers through catalogs and the internet. In addition, the company is an exporter or wholesaler with customers in 100 countries, with the largest market in Austria.
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