Denmark's largest garden center chain chases green profile

PLANTORAMA ROLLOUT OF ESL

December 29, 2019

Denmark’s largest garden center chain chases green profile

Plantorama is introducing electronic price tags in all stores, which will ensure the chain a significant reduction in their paper consumption. The project will strengthen the chain’s green profile and have a positive impact on customer experience and employee satisfaction.

In February 2019, Plantorama installed electronic shelf labels in the garden center, Plantorama Egå, near Aarhus. Based on positive experiences from this, the chain has now decided to roll out electronic shelf labels to the remaining 10 garden centers across Jutland, Zealand and Funen.

– We have successfully tested electronic price tags in our garden center near Aarhus, which has already saved both time and paper. We will now roll out this benefit to all stores, so that we can become even more efficient in the long term, while at the same time realizing a major financial gain at chain level, says Heidi Paaske Christensen, project coordinator at Plantorama.

"By using electronic shelf labels, we can ensure updated prices in all stores, give our employees more time for sales and customer service, while keeping paper consumption as low as possible."

Heidi Paaske Christensen, Project Coordinator at Plantorama

PAPER CONSUMPTION IS KEPT AS LOW AS POSSIBLE

– By using electronic shelf labels, we can ensure updated prices in all stores, give our employees more time for sales and customer service, while keeping paper consumption as low as possible.

The rollout will begin in the fall of 2019 and all stores must be operational by February 1, 2020, when the new season starts. The installation will take place during opening hours by the employees themselves and will not affect store operations.

– By using electronic shelf labels, we ensure updated prices in all stores, give our employees more time for sales and customer service while ensuring that consumption of paper is kept as low as possible.

The rollout begins in the autumn of 2019 and all stores will be operational before February 1, 2020, when the new season starts. The installation takes place during the opening hours by the employees themselves and will not affect the operation of the stores.

ABOUT PLANTORAMA

Plantorama is Denmark’s largest garden and pet center chain with everything for garden, home and animals. Plantorama is a Danish family business with garden centers throughout the country. The first garden center was founded back in 1987 in Egå near Aarhus with a range of houseplants. Today, Plantorama’s assortment ranges widely; garden plants and houseplants, soil and fertilizer, garden pots and shelters, handicrafts and interior design as well as animal accessories and live animals.