RETAILTECH LAB LYNGBY STORCENTER
The store of the future has opened in Lyngby
On June 16, 2020, RetailTech Lab opened the doors to a national test center in Lyngby Storcenter. Here, new technology for the retail industry will be tested in close interaction between entrepreneurs, retailers and consumers. One of the partners is the IT company Delfi Technologies.
Danish retail is lagging behind in digitalization. At the same time, entrepreneurs with a good idea for the industry lack a test platform supported by researchers and educational and knowledge institutions. Therefore, a national RetailTech Lab is now being established in Lyngby Storcenter in collaboration with strong local and national partners.
One of the partners is Delfi Technologies – a Danish company with offices across Europe that provides digital technology for retail, healthcare, warehousing, industry and more. In close collaboration with RetailTech Lab, Delfi Technologies shows how to connect the physical retail experience with the online experience using digital price tags.
"Lyngby is a strong commercial and educational city. Therefore, it makes sense to locate a national test center here so that researchers, stores and retailers can gain experience with future technologies in retail."
SUPPORT COMMERCE AND CUSTOMER EXPERIENCES
On the opening day, a select group and the press were invited. Here, Brian Mikkelsen, Danish Chamber of Commerce and Tommy Ahlers, Danish Parliament cut the ribbon to RetailTech Lab in Lyngby Storcenter together with Charlotte Mark, Microsoft.
In a press release, Sofia Osmani, Mayor of Lyngby-Taarbæk Municipality and Vice-President of the City of Knowledge, explains:
– Lyngby is a strong commercial and educational city. Therefore, it makes sense to locate a national test center here so that researchers, stores and retailers can gain experience with future technologies in retail. This can help create new opportunities where technology will drive and support retail and customer experiences. We look forward to the results.
INCREASE THE USE OF NEW TECHNOLOGY
The goal is to increase the use of new technology in the industry while helping Danish entrepreneurs on their way. From smart alarms to virtual fitting rooms or new payment and delivery solutions, entrepreneurs with a good idea for the industry now have a living laboratory to test in. The project is a two-year development project supported by the Danish Business Promotion Board.
RetailTech Lab will work with questions such as:
What does the future of retail look like? What skills will the future workforce of the industry need? How do we get better integration between physical stores and the online experience? How do we create close collaboration between innovators and the retail industry? How do we create vibrant retail cities?
NATIONAL SANDBOX AND SHOWCASE
The hope is that the Danish retail industry will embrace the RetailTech Lab and make the most of it. That Danish entrepreneurs will see the lab as a unique opportunity to test their solutions together with retailers and, not least, to get customer feedback.
– The RetailTech Lab will be a national sandbox and a showcase where we can test solutions in close collaboration with researchers, students, entrepreneurs – and citizens. We look forward to rolling out the lab in the city and inviting interested parties from all over the country on board, says Marianna Lubanski, Director of Lyngby-Taarbæk Vidensby.
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