Pulsure.dk
Digital price tags create consistency and efficiency
Pulsure.dk, Denmark’s largest retailer of electronic training equipment such as running watches, activity watches, bike computers and home trainers, has implemented digital price tags from Delfi Technologies in their physical showroom in Horsens to create consistency between store and webshop.
Although Pulsure.dk primarily operates online, the company also offers a modern, physical store where customers can experience the products up close. The showroom in Horsens presents the full range of watches and cycling computers as well as Denmark’s first and largest E-Cycling Lab – a specialized test center dedicated to home trainers and equipment for indoor cycling.
In the showroom, digital price tags from Delfi Technologiesensure that product information and prices are always up to date and match the content on the webshop. This creates a consistent and coherent customer experience across both physical and digital channels. At the same time, it helps eliminate the risk of confusion and pricing errors.
"One of the most significant benefits of the digital price tags is the continuous synchronization between our webshop and the physical store. By ensuring that product information and prices are always up-to-date and consistent across channels, we can avoid customer confusion and potential pricing errors."
Each sign clearly displays the product name, price and item number so customers can easily find and compare products with those available online.
More benefits boost operations and customer experience
Digital price tags are a particularly effective solution for webshops like Pulsure.dk that operate both online and offline.
– One of the most significant benefits of the digital price tags is the continuous synchronization between our webshop and the physical store. By ensuring that product information and prices are always up to date and consistent across channels, we can avoid customer confusion and potential price errors, says Henrik Bisgård, owner of pulsure.dk.
The solution helps to create a more cohesive experience for customers, giving them access to the same accurate information whether they are shopping online or in-store.
In addition, digital price tags provide a high degree of flexibility and efficiency. Updates can be made quickly and centrally, saving time and resources on replacing traditional paper signs. Changes to prices, promotions or product information can be implemented instantly, which is particularly valuable in a dynamic and competitive retail world where quick adjustments are necessary to attract and retain customers.
An integrated and digital shopping experience
Digital price tags also create a modern and professional look in the store, which supports branding and the customer experience. For Pulsure.dk, this means that the showroom in Horsens appears as an integral part of the digital shopping experience.
The signs can also be used to highlight specific product features, promotions or stock status. It is possible to integrate the signs with different systems, such as ERP and other areas such as inventory management and sales data, allowing for better control and insight into store operations.
About Pulsure.dk
Pulsure.dk is Denmark’s largest retailer of electronic training equipment, including running watches, activity watches, bike computers and home trainers. The company operates primarily as an online store, but also offers a modern physical store and showroom in Horsens, where customers can experience the products up close and visit Denmark’s first and largest E-Cycling Lab. Pulsure.dk is known for its expertise in sports and training technology and its focus on providing quality equipment and a great customer experience.
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