The furniture company
Møbelkompagniet strengthens presence with new showroom in Copenhagen
As part of a strategic focus on creating a holistic experience for customers across channels, Møbelkompagniet has implemented digital price tags from Delfi Technologies in a new showroom in Copenhagen.
Møbelkompagniet, one of Denmark’s most innovative furniture companies, has expanded its presence in Copenhagen with the opening of its 2nd showroom. Møbelkompagniet actively strives to be at the forefront of furniture retail by combining modern technology with aesthetics and quality, giving customers a seamless experience whether they shop online or in one of the company’s showrooms.
In the new showroom, digital price tags from Delfi Technologies help strengthen the company’s position as a leading and innovative player in the furniture industry. By improving the synergy between online and physical stores, the digital price tags contribute positively to Møbelkompagniet’s goal of delivering a consistent and customer-oriented shopping experience.
"Our goal is to create a synergy between our online and physical channels so that customers have a consistent and updated experience wherever they interact with our brand. The digital price tags from Delfi Technologies digital price tags give us the flexibility and efficiency needed to achieve this."
Digital price tags create a link between webshop and showroom
By using digital price tags in both showrooms (Copenhagen and Aarhus), Møbelkompagniet ensures that there is a close connection between all sales channels. The digital price tags from Delfi Technologies are connected directly to Møbelkompagniet’s webshop, which means that prices and promotions are automatically synchronized.
This integration ensures that customers always see the latest offers and prices, whether they visit the webshop or one of the physical showrooms. This not only creates a consistent customer experience, but also makes it easier and faster for Møbleringen to implement new price changes.
– Our goal is to create a synergy between our online and physical channels so that customers have a consistent and up-to-date experience wherever they interact with our brand. The digital price tags from Delfi Technologies give us the flexibility and efficiency needed to achieve this, says Victor Wøhlk Lauritsen, Marketing & Sales Manager at Møbelkompagniet.
Efficient operations and improved customer experience
The implementation of digital price tags is not only about creating a connection between online and offline platforms. The digital signs also fit in with Furniture Company’s aesthetic and modern store design. They offer a dynamic and visually appealing presentation of the products, making it easier for customers to make informed decisions.
Information such as product dimensions, material selection and other details can be displayed directly on the signs, reducing the need for additional staff assistance and providing a more autonomous and informative customer experience.
With digital price tags, Møbelkompagniet can quickly adjust product information, prices or special offers, offering much more flexible and customer-friendly pricing. This means that customers can quickly compare products and make the right choices in-store.
Simple integration and optimization of resources
The digital price tags from Delfi Technologies are easy to integrate into Møbelkompagniet’s existing systems and are controlled via a wireless antenna. This makes it possible to update the signs in real time, saving time and reducing the risk of errors. By minimizing the need for manual handling of price tags, Møbelkompagniet frees up resources that can instead be used to improve the customer experience and in-store advice.
– We chose Delfi Technologiesbecause they offered a solution that was both innovative and easy to integrate into our existing systems. With their cloud solution, we can easily manage and update the price tags, which is essential for us,” explains Victor Wøhlk Lauritsen.
About Møbelkompagniet
Møbelkompagniet is one of Denmark’s leading furniture companies that specializes in delivering stylish and quality furniture to customers’ homes. With their dedication to innovation and customer experience, they have created a strong brand known for their unique showroom experiences and modern approach to furniture retail.
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