Andrup Vin: Digital strength meets personal wine experience

With AndrupVin.dk’s on this foundation, AndrupVin has built Denmark’s highest‑rated wine retailer. A digital business with national reach – and with a strong physical presence in Esbjerg.

AndrupVin is a clear example of how digital commerce and physical retail can strengthen one another. The webshop has created a broad assortment of wines, beers, and delicacies for customers across the country. But the ambition extends beyond online sales.

The company stands behind the quality. Therefore, a 100% satisfaction guarantee and fast delivery across Denmark are offered. With a Trustpilot score of 4.9/5 based on more than 29,000 reviews, customers are in safe hands – and the team actively assists with recommendations and guidance.

AndrupVin imports directly from the producers, allowing customers to buy quality wines at sharp prices.

Digitalisation that frees up time

With the opening of the physical store in Esbjerg, AndrupVin has brought the best of the digital world into the physical space.

The store is designed as a place where customers can explore, find inspiration, and receive personal guidance in choosing the right wine experience.

As part of the digital integration, the company has implemented digital price tags from Delfi Technologies. Prices, campaigns, and promotions are therefore updated automatically and are always consistent – both online and in-store.

Offers are highlighted clearly in red, giving customers a quick overview. This results in less administration and fewer errors.

More time for customers

The effect is clear. Digitalisation has freed up time for what creates value in the store.

– We spend significantly less time on operations and far more time on customer guidance. This is where we can truly make a difference for customers, says Jonas Hesselberg, Marketing Manager at AndrupVin.

The result is a store where customers are seen, guided, and inspired – whether they are new to the world of wine or passionate connoisseurs.

A destination – not just a store

The store in Esbjerg attracts customers from all over the country. They come for the selection, but they stay for the guidance.

– We have customers who drive long distances to shop with us. They look for wines in all price ranges – and they expect us to guide them to the right choice. That is exactly the role we take on, says Jonas Hesselberg.

The combination of digital efficiency and physical presence has strengthened AndrupVin’s position as Denmark’s best‑rated wine shop.