Bilka Odense sets the standard: Hypermarket of the Year 2025

Denmark’s best hypermarket in 2025 is Bilka Odense. Behind the result is a strong interplay between culture, operations, and a digital backbone that keeps everyday life running smoothly.

Bilka in Odense has raised the bar for the country’s largest hypermarket chain and can call itself the best store of 2025. The hypermarket is a clear example of what modern retail demands: strong operations, a distinct culture, and a customer experience that truly makes an impact.

A performance driven by culture and people

The award comes from Salling Group, which operates 18 Bilka hypermarkets in Denmark. The stores are continuously evaluated on a number of key parameters such as customer experience, teamwork, culture, sales, and bottom-line performance. This is stated in a press release from Salling Group.

– It’s a great achievement by everyone. I’m incredibly proud of the entire team’s effort. It’s especially pleasing that we’ve seen a positive improvement in customer satisfaction, as well as growth in customer numbers. We’re very happy, says Morten Johansen, store manager at Bilka Odense.

The prestigious award was presented by Bilka’s Head of Retail, Tonny Drachmann Nielsen, together with the chain’s director, Mark Nielsen.

He highlights in particular the employees’ efforts and the strong local roots as decisive factors behind the success:

– It’s a truly strong team of skilled employees in Odense. There is great pride, a strong culture, and good cooperation with the local community. Among other things, the employees in Odense take on a significant social responsibility and are very visible in the city. The award is well deserved, he says.

The award will be celebrated with a large party for the roughly 700 employees at Bilka Odense before the summer holidays.

Technology that elevates everyday life

Behind the results lies not only culture and leadership – but also the tools the employees work with every day.

As a technology partner for Bilka and Salling Group, Delfi Technologies supports the daily operations in the hypermarkets. From BilkaToGo and mobile PDAs to barcode scanners, POS equipment, and price checkers, the goal is clear: to remove friction and strengthen employees’ ability to deliver a great customer experience.

Read also: Salling Group: Digital upgrade at record speed – 13,000 devices, 3 countries, 90 days

The digital backbone behind the customer experience

When the technology works seamlessly, workflows become simpler, response times shorter, and quality higher.

It’s not the first thing customers see – but it’s often what determines whether the experience works.

At Bilka Odense, technology is an integrated part of everyday operations. It is the digital backbone that enables employees to deliver stable, efficient, and attentive service — every time.