The growth comet Ditur, known from ‘Løvens Hule’ (Danish TV show) and a massive social media presence, opened its first store in the heart of Aarhus in 2021. To make web prices and promotions visible in the store, Ditur has implemented digital price tags from Delfi Technologies.
You are quickly impressed by the beautiful and well-furnished premises at Ditur's flagship store in central Aarhus. The store interior is cozy and offers a different experience than what you normally expect from a jewelry and watch store. Uniform display cases give you a neat presentation of the store's several hundred different watches.
At Ditur, you are greeted by friendly and smiling staff who immediately offer customers a cup of coffee or sparkling water before the hunt for the perfect watch begins. The staff strives to give all customers the same good experience - regardless of the price range of the watch. Ditur sells both well-known brands such as Festina, Seiko and Tissot but also their own watches in brands such as Dissing, Milani, Kensington, Studsgaard and Lugano and others.
Ditur has been on an impressive growth journey. The company started in 2014, had a turnover of DKK 2 million in 2015, and has reached a turnover of DKK 200 million in 2021.
With an impressive success online, Ditur also made the decision to have a physical presence. That is why the store was opened in Aarhus. Here, however, Ditur lacked a smart way to display various promotional prices in the store, which frequently change along with the prices in the webshop. At the same time, they were looking for a solution that would also fit into the store's exclusive look. Therefore, the choice fell on Delfi Technologies and the solution with digital price tags.