Electronic shelf labels in the Körnebach pharmacy

November 23, 2021

Electronic shelf labels in the Körnebach pharmacy

The Körnebach pharmacy with its very friendly team is located in the heart of Dortmund-Körne. As a dedicated employee, Mr. Braunsdorf (PTA) was involved in the decision-making process for the changeover from manual to electronic marking.

Why did you choose electronic price labeling (ESL)?

Electronic price labeling has several significant advantages for us. Promotions with promotional prices can be planned well in advance and stored as offers so that this central point of a promotional campaign cannot be forgotten in the hustle and bustle of everyday life.

Another important aspect is that the clear red offer design of the signs provides the customer with a visual incentive that leads them to take a closer look at the product. This increases the incentive to buy and the likelihood of purchase, as well as the length of time spent at the POS (point of sale).

The automated price changeover, which is carried out directly from the merchandise management system within seconds, also makes things much easier, meaning that employees no longer have to sacrifice important and valuable working time for manual price labeling. It is also important to be able to see at a glance which item belongs in which place, especially if there is no item left on the shelf.

"Another very important point is that the price changeover takes place within seconds and no employees have to sacrifice important and valuable working time for price re-labeling."

What do the employees think?

The employees are delighted, as the signs make the most important information “accessible” at a glance and the time saved can be used for their actual pharmaceutical tasks.

Is there any feedback from customers?

Customers naturally noticed the modern price labeling straight away and were impressed by the clear and structured information at a glance. Customers also like the simple price comparison for different quantities or volumes.