Hørsholm Pharmacy invests in the future of pharmacy operations with digital price tags

With digital price tags from Delfi Technologies, Hørsholm Pharmacy has modernised operations and the customer experience at Kongevejens Pharmacy and Rungsted Pharmacy. The solution ensures correct prices, legally required product information and clear promotions—while reducing manual work and freeing up more time for customer service and professional advice.

As a prominent pharmacy operator in North Zealand, Hørsholm Pharmacy maintains a continuous focus on streamlining operations and improving the customer experience.

Most recently, Hørsholm Pharmacy has strengthened day-to-day pharmacy operations by implementing the latest generation of digital price tags from Delfi Technologies at both Kongevejens Pharmacy and Rungsted Pharmacy.

The investment is intended to make everyday work easier for employees and ensure they can spend less time on administrative tasks and more time on the personal advice that is at the core of the pharmacy’s work.

Automatic updates save time

The digital price tags are automatically updated with current prices and product information directly on the shelves. This eliminates the need for manual label changes and significantly reduces the risk of errors.

This creates more efficient workflows and frees up valuable resources in a busy day-to-day environment.

Accurate information and clear promotions

The solution is used for much more than price display. The tags can show legally required information directly at the product, including special labelling of dietary supplements and medical devices, so customers are always met with up-to-date and accurate information.

At the same time, promotions can be highlighted with a flexible design, where messages such as “Save 20%” are displayed with a clear red highlight, creating greater visibility in the store.

“When we do not have to spend time on manual label changes and continuously checking prices and product information, we can focus on what creates the greatest value: professional advice and dialogue with customers. The digital price tags give us greater flexibility in our day-to-day work and make it possible to focus even more on creating a sense of security and the best possible experience for each individual customer,” says Yasin Gül, Deputy Manager and Cand.pharm. at Hørsholm Pharmacy.

Flexible solution for modern pharmacy operations

The digital tags can be adapted to each individual shelf and display far more than just a price. The flexible design options make it possible to combine multiple pieces of information on the same tag, and a single tag can even be used for multiple products—an advantage on shelves with limited space or many smaller items.

Via the BreeceGo app, employees can manage the tags directly from a mobile phone or handheld terminal and quickly move items, change locations or update information in real time.

More time for customers

For Hørsholm Pharmacy, digitalisation is first and foremost about strengthening personal service. When routine tasks are automated, employees are better able to focus on advice about medicine, health and treatment.

Digital price tags have therefore become a tool that supports professional expertise and close contact with customers.