Without digital price labels, there is no longer a pharmacy: a standard in the pharmacy world!

When Jasmin Ennulath took over Franziskus Pharmacy in Winterberg from her father-in-law, Jürgen Schäfer, on 1 January 2026, she took the opportunity for a comprehensive modernisation. The aim was to prepare the pharmacy for the future—with clear processes, more efficient workflows and a modern look that relieves both customers and the team. When analysing the existing structures, one area quickly came into focus that is still underestimated in many pharmacies: price labelling.
True to the pharmacy’s motto, “make life easier”, Jasmin Ennulath looked for a solution that reliably ensures transparency, up-to-dateness and process reliability. The decision to choose electronic shelf edge labels (ESL) from Delfi Technologies was the logical consequence—and the starting signal for a noticeable relief in day-to-day pharmacy operations.

Work relief for the entire team

“Since taking over the pharmacy, I have implemented numerous innovations to make our processes efficient and future-proof—Delfi’s digital price labels were one of the key measures,” reports Jasmin Ennulath.

“What was decisive for us was the fully digital solution, which immediately convinced us in a direct comparison with the previous workflow. We particularly appreciate the intuitive handling in everyday pharmacy operations,” the owner continues.

“The installation went smoothly and was completed faster than expected. Since then, we have virtually no effort with the labels, as all price updates take place automatically and reliably in the background.”