The Corona crisis has changed the consumer behavior and businesses have become more digital. Fleggaard is experiencing a rapid growth in the number of online orders. The group has therefore taken several initiatives to increase capacity and facilitate the handling of the many Click & Collect orders.
The turbulent Corona crisis has been a "wake up call" for many and has speeded up the digitalization of retail. As consumers, we are changing behavior and more and more people prefer to shop online today - even when it comes to grocery shopping. That is why most supermarkets have gradually launched an online setup so that you can shop your groceries online.
In cross-border shopping, e-commerce has also become popular. Almost every border shop offer Click & Collect today, so you can order the goods online and pick them up at the warehouse. Fleggaard, which is by far the largest player in cross-border trade, with its 16 stores in the Fleggaard and Calle chains, has been very busy and has experienced an increase in the number of Click & Collect orders.
For several years, it has been possible for customers to shop online and pick up the pre-ordered items at Fleggaard. However, according to Per Sørensen, who is Operations Manager at the Calle and Fleggaard chains, the Corona crisis has led to a change in the pattern of customers' behavior, so that even more people prefer to pre-order their goods so they don’t necessarily have to go through the store.
- We are experiencing a trend with a clear increase in the number of Click & Collect orders. That is why it is crucial to have a setup that just works - there is simply no time for IT and equipment that does not work when customers come to pick up their goods, says Per Sørensen.
Fleggaard's Click & Collect Center in Harrislee is a central collection point for the seven Fleggaard / Calle stores at the border crossings in Kruså and Padborg. Here, several initiatives have been launched to make it both faster and easier to handle the many customers who prefer to pre-order and pick up at the warehouse in connection with their border excursion.