Since ICA merchant, Jan Sikström, took over the ICA Ettan store in Sundsvall (Sweden) in 2016, he has almost tripled the turnover from SEK 15 million to SEK 40 million. Today, the store has 15 employees and approximately 5,000 different items on the shelves. In 2016, a major renovation of the store was carried out, which also introduced a wider range of organic products - and the positive development continues. One of the newer initiatives is the introduction of Breece's electronic shelf labels from Delfi Technologies, which saves both time and costs in the store.
In late 2018, Jan Sikström installed Breece's electronic shelf labels from Delfi, after using paper labels and trying out other systems on the market. Breece offers a great flexibility and is a system that is very easy to handle when it comes to connecting displays to products, getting automatic price updates, getting multi-piece prices and product information in general – directly on the digital shelf label.
- We are constantly looking into new initiatives in order to constantly ensure the development of our business. That is also why we implemented electronic shelf labels from Delfi Technologies, which is an incredible help every day in the store. Having previously spent a few days a week preparing campaigns, multi-piece prices, product and price changes, we now spend only a few minutes a week on this, and everything runs automatically, says grocer Jan Sikström.