ICA Nära Träslövsläge strengthens store operations with Delfi ESL

The digitalization of the Swedish grocery retail sector continues to evolve, and more and more ICA stores are choosing electronic shelf labels as a tool to improve operational efficiency. One of the latest is ICA Nära Träslövsläge, which has invested in Delfi Breece ESL from Delfi Technologies.

By investing in the latest generation of electronic shelf labels, ICA Nära Träslövsläge is taking another step forward in its digital transformation. The solution gives the store access to modern ESL technology that contributes to both more efficient operations and an improved customer experience.

The investment provides the store with the latest ESL technology, ensuring accurate pricing, updated product information, and more efficient workflows. The result is less administration, fewer errors, and more time for customers.

Automatic updates save time in daily operations

Delfi Breece ESL integrates directly with ICA’s new technical platform, meaning that price and product information is updated automatically both at checkout and on the shelves.

This eliminates manual updates, reduces the risk of errors, and simplifies daily work for staff.

Delfi Technologies is a certified supplier to ICA Sweden, and the solution is already being used by a growing number of ICA stores across the country.

When prices or product information are changed in ICA’s new technical platform, the labels are automatically updated throughout the store—including member prices, promotional offers, and multi-buy pricing.

More than just prices

For ICA Nära Träslövsläge, the digital shelf labels are about much more than pricing information.

The labels can be individually customized to display important product information such as Forest Stewardship Council (FSC), Nyckelhålet, Från Sverige, and the European Union organic certification label. At the same time, they can display ICA EXTRAPRIS, unit pricing, multi-buy offers, and regular prices—always updated and presented in a consistent format.

Major benefits in the fruit and vegetable department

The store sees the greatest benefits of the digital labels in the fruit and vegetable department.

Here, the assortment, country of origin, and product information often change from day to day, which previously meant extensive manual work replacing signs.

Mikael Nilsson, store owner and CEO of ICA Nära Träslövsläge, highlights flexibility as one of the biggest advantages:

– It is a major advantage that we can quickly and easily adapt the labels to the day’s assortment. This helps us avoid errors and ensures that we always display correct and legally required information.

Reliable and user-friendly solution

The decision to invest in Delfi Breece ESL was based on positive experiences from other ICA stores. The close integration with ICA’s existing systems, combined with high reliability and ease of use, made the choice a natural one for ICA Nära Träslövsläge.

With the BreeceGo app, staff can manage labels directly from a mobile phone or handheld device. Updates can be made in real time, enabling the store to ensure that pricing and information are always correct.

– One of the things we noticed very quickly was how easy the system is to work with in daily operations. The staff learned it quickly, and we can make changes directly from a mobile device in just a few seconds. It saves time and makes it easier to keep the store updated, says Mikael Nilsson.