Back in 2010, the first Coop store implemented electronic shelf labels from the IT company, Delfi Technologies. The technology has developed a lot since then and today the solution is being used by more than 400 of the Danish Coop stores.
Store no. 400 became Irma at Islands Brygge in Copenhagen, which has undergone a major renovation project, where investments have been made into several initiatives to improve the shopping experience – this includes electronic shelf labels.
After several months of rebuilding, which has taken place during the store's opening hours, the local Irma store at Islands Brygge can now invite customers inside to an improved experience.
In addition to electronic shelf labels, the improved customer experience covers the Infarm concept (vertical agriculture), where herbs are grown in the store. In addition, a large area with wine refrigerator, which is expected to become particularly popular among the increase in customers during the summertime.
A new deli is also one of the initiatives with "to-go" food, where customers can pick up the lunch or dinner. At the same time, there is a special department for the Irma concept "Green Meal" with a large selection of vegan and vegetarian products.