Kids Coolshop is booming with new toys stores in a pressured market where competition is fierce. The chain has started installing electronic shelf labels in its physical stores. The electronic price tags are linked to a strong e-commerce engine and must help ensure competitive prices across all channels.
Kids Coolshop was launched in 2017 through a unique collaboration between a physical toy universe and the e-commerce platform Coolshop.com. At Kids Coolshop in Horsens, formerly part of the ‘Legekæden’, toys and entertainment for kids have been sold for over 40 years. Together with five of Denmark’s largest toy stores, the owner of the Horsens store, Søren Westenholtz Nielsen, chose to enter a purchasing and marketing collaboration with Coolshop and thereby established Kids Coolshop as Denmark's new toy chain.
- With Kids Coolshop, we ensure the right combination of physical stores with a strong e-commerce engine and one of Denmark's largest buyers of toys. At the same time, we can benefit from Coolshop's many years of experience with a state-of-the-art system for sales, warehousing, logistics and online customer service, says Søren Westenholtz Nielsen.
Through Kids Coolshop's total shopping volume, Kids Coolshop can be the first with the latest toys. At the same time, the toy chain has dared to go other marketing ways with Kids Coolshop.