Cup & Pitcher
Kop & Kande has partnered with Delfi Technologies for the delivery of digital price tags to the chain’s stores
A new collaboration between Kop & Kande and Delfi Technologies allows the chain’s approximately 100 stores to install digital price tags to achieve increased flexibility in price management. A user-friendly solution that facilitates work in the stores and improves the customer experience.
The innovative digital signage solution has been introduced at Kop & Kande in Nykøbing Mors, the first Kop & Kande store in the chain to embrace the digital future and implement digital price tags from Delfi Technologies. This investment has unlocked a number of benefits that strengthen the store’s ability to adapt to the market, modernize operations and meet customer needs in a more dynamic way.
The digital transformation is expected to give the store in Nykøbing Mors a clear competitive advantage and serve as inspiration for other stores within the Kop & Kande chain that are considering introducing digital price tags.
– “We are proud to be pioneers of digital signage in the Kop & Kande chain. We are convinced that it not only helps to improve the efficiency of our daily operations, but also strengthens the entire customer experience, says Palle Bülow Kristensen, store owner at Kop & Kande Nykøbing Mors.
– At the same time, we have achieved an additional benefit from the implementation of digital price signs in the form of concrete time savings. This is especially noticeable when we put up new signs, both for new offers and for the subsequent removal of the signs – everything is now done automatically, he continues.
"We are proud to be pioneers of digital signage in the Kop & Kande chain. We are convinced that it not only improves the efficiency of our daily operations, but also strengthens the entire customer experience."
Dynamic price management with great flexibility
One of the most significant benefits of digital price tags is the increased flexibility in price management. With digital price tags, Kop & Kande can quickly and easily adjust prices in real time, which is a great competitive advantage in a dynamic market. The signs automatically receive new updates on prices or general product information sent out from the system via a wireless antenna.
Automatically updating the chain’s promotional prices has also become significantly easier as the store can now implement new promotional prices efficiently and instantly, ensuring that customers always see the correct prices on the shelf.
– Our collaboration with Delfi Technologies opens up for the implementation of digital price tags in Kop & Kande stores – an initiative in line with the desire to constantly improve the customer experience and make everyday life easier for both staff and our customers, says Brian Fabricius Rasmussen, IT/Operations Consultant at the chain office at Kop & Kande.
With digital price tags, the stores in the Kop & Kande chain have the opportunity to integrate and synchronize prices and promotions from the webshop with prices in the local store. This creates a more coherent experience for customers, whether they are shopping online or in a physical store. In addition, local customizations can be implemented directly in-store, making it easier for staff to handle regional preferences or promotions that specifically target the local market with special offers.
An easy-to-use tool for employees
It’s not only a practical solution that eases a lot of manual work for staff, but also an elegant and modern solution that enhances the look of the entire store. Stores can benefit from a user-friendly solution with flexible layout options ranging from special campaign layouts and member prices to many other customization options. This allows Kop & Kande to create a more dynamic and engaging environment for their customers.
The solution itself is cloud-based and easy to use in everyday life. As soon as a product is linked to one of the digital signs, the sign automatically receives future updates. Staff can use a mobile app(BreeceGo) to link new signs and products together. The store has chosen to use the app on existing phones, from which they can handle everything from a complete system overview to changing sign layouts, deleting/adding products, etc. The app can also be installed on existing handheld terminals, which are used for other tasks such as status counting or receiving goods.
About Kop & Kande
Kop & Kande is your go-to store for kitchenware and household products. Here you’ll find everything you need for your kitchen and home with always great deals on kitchenware, tableware and gifts. The chain is nationwide with approx. 100 stores including Greenland, Iceland and the Faroe Islands, where 550 professionally trained employees are ready to advise and guide in the local Kop & Kande store.
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