As the first store in the Let-Køb chain, ‘The Old Grocery Store’ at Rømø has chosen to invest in electronic shelf labels to ensure correct labeling of goods and to make sure that the signage always is up-to-date. A solution that saves a lot of time for the store associates in the daily work.
Rømø is one of the Danish Wadden Sea Islands, which is visited annually by many tourists because of its unique nature. Many of the island's grocery purchases take place at ‘The Old Grocery Store’, which is part of Let-Køb, Dagrofa's local chain of stores. The store has recently been rebuilt with new improvements, including new entrance, new refrigerated space for fruit & vegs and a new cooler for meat and convenience.
In connection with the store renovation, an idea arose to make something extra out of the signage, especially in the fruit & vegs department. The local grocer, Marianne Tilgaard Nissen, had previously investigated the market for electronic signage and therefore looked in this direction. The choice felt on Delfi Technologies, which already is an official supplier of electronic shelf labels for the Dagrofa group.