At Lysmesteren in Næstved and Charlottenlund, which are part of Denmark’s biggest lighting chain, the stores have introduced electronic price tags from Delfi Techonolgies. A solution that has been implemented to gain focus and to optimize the most important processes - sales and counseling of lighting solutions.
Rasmus Stuhr, the co-owner of Lysmesteren Næstved and Charlottenlund, is continuously looking at how to optimize the business to make even better results. This is generated by a daily focus on maximum efficiency in the store operations.
In this context, the need and wish of reducing the time-consuming work of updating prices and product information, arose in the two stores. Therefore, Rasmus Stuhr contacted Delfi Technologies, a supplier of solutions with electronic price tags.
Now, the stores in Næstved and Charlottenlund have electronic price tags which ensure an automatic update of new prices and campaigns, centrally managed by the Lysmester chain, as well as local price changes in the two stores.
According to Rasmus Stuhr, there is a bigger chance of a customer making a more impulsive purchase decision in the store, when the price at the shelf is correct.
- Not everyone can relate to a 20% discount, when it is not subtracted until the payment. But it makes sense when the price at the shelves is adjusted - that is something everyone can relate to, he says and continues:
- With electronic price tags our prices are now updated automatically. It has a significant impact in the daily operation, and thereby, we have optimized some very time-consuming processes.