Mayflower (Salling, Aalborg)
Mayflower ties webshop and stores together digitally
Mayflower, known for its exclusive range of quality yarns, has improved the operation of its physical stores and ensured a consistent customer experience across online and physical channels by implementing digital price tags from Delfi Technologies.
As one of Denmark’s oldest yarn manufacturers, with extensive experience and deep expertise in yarn, Mayflower understands how much time and commitment customers put into their knitting or crochet projects. That’s why Mayflower is committed to delivering the highest quality yarn to meet their customers’ passion and expectations.
Maintaining prices and product information can often be a time-consuming process and it can be a challenge to create synergy between online and physical stores. Mayflower has put this concern behind them by implementing digital price tags from Delfi Technologieswhich removes the need for manual updates and streamlines the process.
"It's a huge relief in our daily work that we don't have to worry about whether the price tags in the store are up to date. Everything is automatic and synchronized with the webshop, so we can focus on giving customers the best possible experience."
Digital price tags – efficient synchronization and great time savings
The digital price tags are directly connected to Mayflower’s webshop and central pricing system. This means that changes only need to be made in one place and are immediately reflected in both the webshop and the stores.
The solution ensures that prices and product information are always up-to-date and any adjustments can be made quickly and efficiently – with no risk of errors. The signs are automatically updated as soon as a change is made and receive the new information via a wireless antenna in the store.
Jonna Nielsen, store manager at Mayflower Salling Aalborg, says:
– It’s a huge relief in our daily work that we don’t have to worry about whether the price tags in the store are up to date. Everything is automatic and synchronized with the webshop, so we can focus on giving customers the best possible experience.
A better customer experience
The implementation of the digital price tags has had significant benefits for Mayflower stores. The biggest benefit is a significant time saving, as manual updates are no longer needed. This frees up time for staff to spend on other important tasks.
At the same time, automated synchronization ensures that prices and product information are always correct, eliminating the risk of discrepancies between the webshop and physical stores. For customers, this means an improved experience as they can always count on accurate prices and up-to-date information wherever they shop.
About Mayflower
Mayflower is a Danish company that since 1951 has specialized in the production and sale of quality yarn for knitting and crochet. The company offers a wide range of yarns in different materials, colors and thicknesses for both hobby enthusiasts and professionals. With a focus on high quality, sustainability and timeless designs, Mayflower has established itself as a leading player in the yarn industry. The company sells its products both online and through physical stores and is known for combining traditional craftsmanship with modern innovation.
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